Senior Brand Executive

2 weeks ago

Los Angeles, California, United States Good American Full time

Good American stands as a pioneering fashion label dedicated to inclusivity, celebrating the diverse dimensions of female empowerment. Our commitment to quality, style, and substance spans sizes 00-32, challenging industry standards and empowering women to embrace their bodies with confidence. Launched in October 2016 by Emma Grede and Khloé Kardashian, we have transformed from the largest denim launch in history into a renowned fashion line encompassing denim, ready-to-wear, swimwear, footwear, and activewear.

The Senior Brand Executive will spearhead the formulation and execution of a comprehensive brand strategy aimed at enhancing Good American's market visibility and fostering growth. This position calls for a visionary leader with extensive expertise in branding, marketing, and consumer engagement within the fashion sector. The Senior Brand Executive will collaborate closely with cross-functional teams to ensure brand coherence, innovation, and alignment with our foundational values of inclusivity and empowerment. This role will work in tandem with the Creative Director of Marketing on casting, content creation, and campaign launch strategies.

Key Responsibilities:
  • Brand Strategy Formulation:
  • Design and implement a holistic brand strategy that resonates with Good American's mission and vision.
  • Analyze market trends, consumer insights, and competitive dynamics to foster brand differentiation and growth.
  • Craft culturally relevant brand moments that generate significant engagement.
  • Marketing and Communications:
  • Oversee the development and execution of integrated marketing initiatives across diverse channels, including digital, social media, public relations, and retail.
  • Manage the influencer marketing program to ensure Good American's presence aligns with brand values while achieving performance objectives.
  • Guarantee consistent brand messaging and tone across all platforms.
  • Lead the creation of compelling content and narratives that resonate with our target demographic.
  • Product and Collaboration Initiatives:
  • Partner with the product development team to ensure brand alignment in product design and innovation.
  • Identify and oversee strategic partnerships and collaborations that enhance brand equity and reach.
  • Consumer Engagement:
  • Devise and implement strategies to cultivate and maintain a loyal customer base.
  • Leverage data and analytics to comprehend consumer behavior and preferences, driving personalized and impactful brand experiences.
  • Team Leadership:
  • Guide, mentor, and inspire the brand and marketing team, fostering a collaborative and innovative work environment.
  • Establish clear performance objectives and provide ongoing feedback and development opportunities for team members.
  • Budget Management:
  • Develop and oversee the brand and marketing budget, ensuring effective resource allocation to maximize return on investment.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 10+ years of experience in brand management, marketing, or a related role within the fashion industry, with a proven track record of success.
  • Deep understanding of the fashion and denim market, with a passion for inclusivity and body positivity.
  • Strong leadership skills with the ability to inspire and motivate a team.
  • Excellent communication, presentation, and interpersonal skills.
  • Analytical mindset with the ability to leverage data to drive decision-making.
  • Creative thinker with a strong eye for design and aesthetics.
  • Proven ability to manage multiple projects and priorities in a fast-paced environment.

This role requires onsite presence four days a week.

Good American is committed to advancing social and environmental performance through company-wide initiatives, including sustainability training, DEI training, volunteering, and participation in internal committees.

WE ARE B CORP CERTIFIED

As our business expands, so does our commitment to our community, our planet, and our operations. Being B Corp certified signifies our dedication to prioritizing people and the planet alongside profit.

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