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Senior Marketing Specialist

2 months ago

Los Angeles, California, United States NBCUniversal Full time
Job Description

Role Summary:

The Marketing Manager will work in a fast-paced, dynamic environment and is responsible for driving the long-range product strategy, brand management and key marketing efforts across a portfolio of games based on Universal's top franchises. This position will report directly to the Senior Director, Marketing & Community.

Key Responsibilities:

  • Actively contribute to the overall product branding, positioning and Marketing/PR strategies against a portfolio of games with wide-ranging genres and platforms.
  • Lead the day-to-day marketing ideation, planning, and execution on select titles.
  • Partner with Theatrical Brand, Franchise, and international teams, as well as other internal stakeholders, to route marketing plans, assets, copy, activations, and other materials for feedback and approval.
  • Manage detailed timelines and workstreams while keeping cross functional stakeholders accountable.
  • Work with product and comms partners to clearly define marketing needs during game development.
  • Coordinate with internal partners including Consumer Products, Retail Marketing, Parks, Digital Distribution and more to maximize marketing impact and reach with cross-promotional opportunities.
  • Cultivate relationships, and identify and execute marketing activations, with digital gaming storefronts and distribution platforms.
  • Prepare marketing presentations, creative briefs, and campaign re-caps as needed.
  • Collaborate on social media channel set-up, management and platform partner relationships.
  • Keep up with industry trends and leverage innovative marketing tactics to drive successful campaigns.
  • Interact with select Games Publishing and Development partners on all of the above.

Requirements:

  • 3-5 years of marketing experience within video games, entertainment, or digital
  • Experience in all major areas of games marketing, including online and offline, brand management and product marketing, search, CRM, social media and PR.
  • Strong expertise/understanding of games and games industry.
  • Solid project management skills to coordinate multiple projects simultaneously across internal functional groups and external partners/licensees.
  • Existing relationships with Games publishers a plus.
  • Keynote and Microsoft Office Suite experience are required.

Additional Information:

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.