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Senior Brand Executive

2 months ago

Los Angeles, California, United States Good American Full time

Good American stands as a pioneering fashion label dedicated to inclusivity, celebrating the diverse dimensions of female empowerment. Our commitment to quality, style, and substance spans all sizes — from 00 to 32 — as we challenge industry standards and empower women to embrace their bodies with confidence. Founded in October 2016 by Emma Grede and Khloé Kardashian, we have transformed from the largest denim launch in history into a renowned and inclusive fashion line featuring denim, ready-to-wear, swimwear, footwear, and activewear.

The Senior Brand Executive will spearhead the formulation and execution of a comprehensive brand strategy aimed at amplifying Good American's market presence and driving sustainable growth. This position calls for a visionary leader with extensive expertise in branding, marketing, and consumer engagement within the fashion sector. The Senior Brand Executive will collaborate closely with cross-functional teams to ensure brand consistency, innovation, and alignment with our core values of inclusivity and empowerment. This role will involve a strategic partnership with the Creative Director of Marketing, focusing on casting, content creation, and campaign launch strategies.

Key Responsibilities:
  • Brand Strategy Formulation:
    • Craft and implement a holistic brand strategy that resonates with Good American's mission and vision.
    • Analyze market trends, consumer insights, and competitive dynamics to foster brand differentiation and growth.
    • Generate culturally relevant brand moments that drive significant engagement.
  • Marketing and Communications:
    • Oversee the development and execution of integrated marketing campaigns across diverse channels, including digital, social media, public relations, and retail.
    • Manage the influencer marketing initiative to ensure Good American maintains a strong presence on relevant talent channels while achieving performance targets.
    • Guarantee consistent brand messaging and tone across all platforms.
    • Lead the creation of compelling content and narratives that resonate with our target demographic.
  • Product and Collaboration Initiatives:
    • Partner with the product development team to ensure brand alignment in product design and innovation.
    • Identify and oversee strategic partnerships and collaborations that enhance brand equity and outreach.
  • Consumer Engagement:
    • Devise and implement strategies to cultivate and maintain a loyal customer base.
    • Leverage data and analytics to gain insights into consumer behavior and preferences, driving personalized and impactful brand experiences.
  • Team Leadership:
    • Lead, mentor, and inspire the brand and marketing team, fostering a collaborative and innovative work environment.
    • Establish clear performance objectives and provide ongoing feedback and development opportunities for team members.
  • Budget Management:
    • Develop and oversee the brand and marketing budget, ensuring effective resource allocation to maximize return on investment.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is preferred.
  • 10+ years of experience in brand management, marketing, or a related capacity within the fashion industry, with a proven track record of success.
  • In-depth understanding of the fashion and denim markets, coupled with a passion for inclusivity and body positivity.
  • Strong leadership capabilities with the ability to inspire and motivate a team.
  • Exceptional communication, presentation, and interpersonal skills.
  • Analytical mindset with the capacity to utilize data for informed decision-making.
  • Creative thinker with a keen eye for design and aesthetics.
  • Demonstrated ability to manage multiple projects and priorities in a dynamic environment.

This role requires a commitment to onsite presence four days a week.

Good American actively participates in initiatives aimed at enhancing social and environmental performance, including sustainability training, DEI training, volunteering, and involvement in internal committees.

WE ARE B CORP CERTIFIED

As our business has expanded, so has our commitment to our community, our planet, and our operations. Being B Corp certified signifies our dedication to prioritizing people and the planet alongside profit.