Senior Growth Marketing Specialist

2 weeks ago

Austin, Texas, United States Thoughtful Full time
About Thoughtful AI

At Thoughtful AI, we are more than just a company; we are a pioneering force in the realm of healthcare innovation. Our mission is to transform healthcare operations through advanced AI solutions specifically designed for Revenue Cycle Management (RCM). Our AI Agents integrate seamlessly with existing systems, providing healthcare organizations with a pathway to significant improvements without the burden of extensive data migrations or retraining. As we continue to push the limits of what is achievable in RCM, we are in search of an experienced Performance Marketing Professional to elevate our message and showcase our groundbreaking solutions within the healthcare sector.
What Distinguishes Us

Our innovative solutions have garnered the attention of healthcare leaders, yielding unmatched ROI and setting new standards for operational excellence in the RCM domain, including an 80% reduction in operational costs and a 75% decrease in claims denials. With remarkable achievements to date and an ambitious vision ahead, Thoughtful AI is not merely addressing current challenges; we are proactively anticipating the evolving demands of the U.S. healthcare landscape, ensuring our clients are prepared for a prosperous future.
The Mission: Propel High-Impact Growth Marketing Initiatives

We are looking for a Growth Marketing Professional with a proven history of success, ideally with over five years of hands-on experience in growth marketing within the B2B SaaS or enterprise software arenas. Your objective will be to connect our revolutionary AI solutions with the healthcare providers who require them, developing and executing performance-driven marketing strategies that yield quantifiable results.
Role Overview

As a vital member of our marketing team, your responsibilities will focus on crafting and executing growth strategies that effectively convey the value of Thoughtful AI's offerings to the healthcare sector. This will lead to increased pipeline growth and surpassing revenue objectives. Your contributions will be essential to our overall success, fostering demand, enhancing brand visibility, and ultimately supporting our mission to revolutionize healthcare operations.
Key Responsibilities

Campaign Development and Implementation:
  • Design and execute comprehensive growth strategies aimed at driving lead generation and customer acquisition across various channels, including digital advertising, SEO, SEM, out-of-home, social media, email marketing, content marketing, and emerging channels you will identify and explore.
  • Build and refine campaigns across platforms such as Google Adwords, LinkedIn, and Meta, while continuously testing new channels to enhance our digital strategy.
  • Optimize marketing initiatives to maximize ROI, utilizing data analytics to refine strategies and improve performance.
  • Effectively manage marketing budgets, ensuring resources are allocated to the most impactful projects.
Testing and Enhancement:
  • Leverage data analytics to monitor and assess the performance of marketing campaigns, offering insights and actionable recommendations for optimization.
  • Conduct A/B testing and other experimental methods to consistently enhance campaign effectiveness.
  • Generate comprehensive reports on key performance indicators, including lead generation, conversion rates, customer acquisition costs, and overall ROI.
Lead Generation and Conversion Improvement:
  • Drive high-quality lead generation through targeted marketing initiatives, ensuring a consistent influx of potential customers into the sales pipeline.
  • Collaborate with the sales team to create effective lead nurturing and conversion strategies, enhancing the customer journey from prospect to client.
  • Analyze and optimize the customer journey, identifying opportunities to improve conversion rates at every stage of the funnel.
Cross-Departmental Collaboration:
  • Work closely with other teams, including Sales, Product Development, and Customer Engineering, to ensure marketing efforts are comprehensive and aligned with overall business goals.
  • Facilitate regular meetings with stakeholders to strategize, review progress, and incorporate feedback into marketing practices.
Impact Assessment and Reporting:
  • Continuously evaluate the impact of all marketing activities, using data, dashboards, and analytics to measure effectiveness and pinpoint areas for enhancement.
  • Prepare detailed reports outlining successes, challenges, and key metrics from marketing initiatives, providing actionable insights to senior leadership.
Candidate Profile
  • Educational Qualifications: Bachelor's degree in Marketing, Business, Healthcare Administration, or related fields.
  • Demonstrated Experience: At least five years of experience in growth or performance marketing roles, with a strong preference for backgrounds in technology or healthcare sectors.
  • Strategic Mindset: Ability to devise and implement comprehensive marketing strategies that align with company objectives and market opportunities.
  • Data-Driven Approach: Proven success in utilizing data analytics to inform marketing decisions and optimize campaign performance.
  • Effective Communication: Exceptional communication skills, capable of crafting clear, compelling messages for diverse audiences.
  • Analytical Skills: Strong analytical abilities to assess campaign effectiveness and adjust strategies as necessary.
  • Flexibility: Agile and responsive to the dynamic nature of the performance marketing landscape, with a proactive attitude towards challenges and opportunities.
  • Collaborative Spirit: Team-oriented mindset, with the ability to work effectively with teams across the organization.
Preferred Qualifications
  • Digital Marketing Expertise: Experience in integrating digital marketing strategies with field activities for enhanced impact.
  • B2B Insights: Familiarity with the B2B growth model, providing a strategic advantage in developing relevant and effective growth initiatives.
Compensation & Benefits
  • Competitive Compensation: $170k base salary along with a benefits package designed to attract top talent, including performance incentives for outstanding achievements.
  • Comprehensive Benefits: Our extensive package includes stock options, comprehensive health benefits, and a generous paid time-off policy.
Conclusion

We are looking for individuals eager to make a significant impact in a competitive and established industry. If you are motivated to work among the best, challenge norms, and redefine industry standards, Thoughtful invites you to join our elite team at the forefront of technological advancement in the healthcare sector.

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