Head of Marketing Strategy

2 weeks ago

New York, New York, United States InRhythm Full time

About Us

At InRhythm, we are dedicated to making a significant impact in the digital landscape. We collaborate with leading enterprises and innovative startups to launch next-generation digital products and platforms. Our efforts have empowered numerous teams to deliver mission-critical solutions that have generated substantial positive outcomes. The initiatives we undertake have the potential to transform industries and enhance the way we live and work.

Recognized as an Inc. 5000 Hall of Fame Fastest Growing Company for nine consecutive years and a Deloitte Fast 500 company for five years, we are eager to continue our growth with visionary leaders like you.

Our team comprises top-tier professionals who are passionate about their work. This enthusiasm has driven our growth by over 300%, enabling us to fulfill our commitment to helping clients innovate and succeed.

Our Approach

We specialize in bringing critical products to market with speed, quality, and substantial impact. By fostering innovative cultures, we coach teams in utilizing modern tools and methodologies. Our ambition is to contribute to a $100 billion digital economy that makes a difference in our lifetimes.

At InRhythm, we value entrepreneurial spirits and innovative thinkers who seek to overcome challenges while advancing their careers.

Why Choose InRhythm

As a values-driven organization, we prioritize strong employee communities and continuous development. We encourage learning, respect for challenging norms, and the exchange of thought-provoking ideas. Our culture promotes collaboration through workshops, innovative projects, and partnerships with industry leaders. We celebrate individuality and provide flexibility for our employees to maintain a healthy work-life balance. Our comprehensive benefits package includes healthcare plans, professional development opportunities, wellness reimbursements, and special perks.

Position Overview: Director of Marketing

In the role of Director of Marketing at InRhythm, you will be instrumental in shaping our brand and go-to-market strategies. You will collaborate with clients, creative teams, and various departments to develop and execute effective marketing initiatives. Key responsibilities include:

  1. Brand and Marketing Strategy:
  • Implementing innovative marketing campaigns to boost brand visibility and establish thought leadership.
  • Enhancing the employment brand to position InRhythm as a premier workplace.
  • Creating a comprehensive content strategy that includes SEO-optimized web content and diverse resources such as white papers and case studies.
  • Collaborating with the Sales team for creative client outreach.

  1. Event Management and Community Engagement:
  • Coordinating events such as client workshops, roundtables, and training sessions.
  • Managing communication channels, including newsletters for clients and talent.
  • Building positive networks and engaging with potential clients and consultants.

  1. Product Marketing and Content Development:
  • Gaining a thorough understanding of our consulting services and products to identify unique selling propositions.
  • Producing high-quality marketing materials, including website content, brochures, and blog posts.
  • Working closely with the sales team to equip them with essential tools and training.
  • Establishing a Customer Advisory Board to integrate feedback into product enhancements.

  1. Lead Generation and Industry Engagement:
  • Developing inbound and outbound lead generation programs with a focus on targeted marketing.
  • Executing social media and public relations strategies to enhance our presence.
  • Increasing industry visibility through participation in events and creative marketing initiatives.

  1. CEO Brand and Relationship Management:
  • Managing the CEO's public image and engagements, including:
  • Social media presence, blog contributions, and speaking engagements.
  • Overseeing the CEO's communication with top clients through tailored engagement strategies.
  • Identifying networking opportunities that align with the CEO's growth objectives.

Qualifications:

  • 8+ years of proven experience in a marketing role within technology consulting or professional services.
  • Experience in a dynamic, hands-on environment.
  • Strong strategic thinking and problem-solving skills.
  • Expertise in product marketing and positioning.
  • Demonstrated success in executing effective marketing campaigns.
  • Proficiency in digital marketing strategies, including SEO and social media.
  • Exceptional communication and interpersonal skills.
  • Creative mindset with a results-oriented approach.
  • Bachelor's degree in marketing, business, or a related field.

Preferred Qualifications:

  • Experience in marketing to independent professionals and those with technical backgrounds.

At InRhythm, we celebrate diversity and are committed to creating an inclusive workplace where everyone can thrive. We welcome applicants from all backgrounds to join our community of innovators and thought leaders.

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