Head of Creative Strategy

1 week ago

Raleigh, North Carolina, United States Centerline Digital Full time
Position Overview

About Centerline Digital

Centerline Digital is a leading content marketing agency dedicated to addressing intricate communication challenges through innovative and strategic digital content.

Established in 1996 and based in Raleigh, NC, we specialize in crafting impactful content and experiences that inspire thought and foster meaningful connections. Our expertise lies in narrating complex stories, and we understand that each client engagement is unique.

Role of the Creative Director

Are you passionate about tackling significant challenges with intelligent content? Do you thrive in collaborative environments, working alongside some of the most successful companies globally to facilitate deeper conversations, generate demand for intricate products and solutions, and ultimately drive sales?

As a Creative Director, you will play a pivotal role in steering the creative execution of content that effectively communicates the right message to the appropriate audience at the ideal moment. We refer to this approach as "Accountable Creative," which transcends mere taglines or clever visuals. It necessitates a profound understanding of the offerings, the audience, and the ability to weave narratives that connect both.

Key Responsibilities
  • Collaborate closely with Client Services teams to conceptualize suitable creative solutions that align client objectives with audience communication preferences.
  • Lead and nurture client relationships in partnership with Client Services teams.
  • Manage multiple client projects concurrently, demonstrating self-direction and a strong commitment to project success.
  • Assemble and guide project teams effectively.
  • Engage actively with Writers, Art Directors, Associate Creative Directors, Designers, and Developers to bring creative concepts to life across various mediums, including motion graphics, video, and interactive experiences.
  • Maintain creativity within established corporate brand guidelines and campaign styles.
  • Serve as the foremost authority in client presentations, fostering consensus rather than contention.
  • Critically evaluate ongoing work, always questioning its alignment with business objectives.
  • Stay informed about the latest trends and practices in marketing communications across diverse industries.
  • Enhance strategic and design thinking within the department, inspiring colleagues.
  • Adapt to change while remaining focused on client and team goals.
Qualifications
  • Minimum of 10 years of experience in an agency or brand management setting, with a strong emphasis on B2B.
  • Bachelor's degree in communications, design, or a related marketing field.
  • Proficiency in various disciplines, including Writing, Content Strategy, Graphic Design, Motion Graphic Design/Animation, Editing, and UI Design/Development.
  • Exceptional writing skills across multiple formats, including proposals, pitches, and scripts.
  • Demonstrated leadership abilities, with experience in motivating and inspiring teams.
  • Self-driven and capable of working independently with minimal oversight.
  • Highly organized, with a meticulous attention to detail.
What We Offer
  • Competitive salary range of $100k - $120k.
  • Remote work flexibility.
  • Generous paid time off and company holidays.
  • Comprehensive benefits package, including:
    • Medical and dental benefits with options for family coverage.
    • Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
    • Voluntary benefits such as critical illness, accident insurance, life insurance, and disability coverage.
    • 401K plan with company matching.

Centerline is committed to fostering a culture of diversity, inclusion, and respect. We embrace and celebrate individual differences, believing that the collective sum of these differences contributes significantly to our success.

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