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Head of Marketing Analytics Strategy

2 months ago

Raleigh, North Carolina, United States Burtch Works Full time

Job Title: Head of Marketing Analytics Strategy

Location: Remote Opportunity

About the Company:

Burtch Works is seeking a seasoned professional in Marketing Analytics & Insights to join their innovative team.

Position Overview:

The Head of Marketing Analytics Strategy will be pivotal in providing analytical insights and strategic recommendations to enhance marketing performance, comprehend consumer behavior, and refine business strategies. This role will spearhead the analytics framework for clients' cutting-edge solutions and objectives while mentoring internal teams on various projects.

Core Responsibilities:

● Collaborate with team leaders and analysts to conduct comprehensive analyses, offering both direct analytical support and strategic guidance.

● Partner closely with the analytical lead and cross-functional team members to ensure impactful analyses that drive client success.

● Manage project timelines and budgets effectively to meet client expectations.

Qualifications:

● Education: A Bachelor's degree is essential; a Master's degree is highly desirable.

● Experience: A minimum of 7 years in applied analytics is required.

● Skills: Proficiency in R and/or Python is preferred.

● Demonstrated expertise in marketing analytics, including segmentation, predictive modeling, digital analytics, measurement, business intelligence, and market research.

Compensation and Benefits:

● Competitive Salary: Base compensation up to $180K plus performance bonuses.

● Health and Wellness: Comprehensive benefits package.

● Work-Life Balance: Flexible hybrid work schedule with a mix of in-office and remote work.