Head of Customer Marketing Strategy

2 weeks ago

New York, New York, United States PubMatic, Inc. Full time
Director, Customer Marketing

Location: New York, NY, US

Department: Marketing

We are seeking an experienced Director of Customer Marketing to establish and lead this essential function within our organization. Reporting to the Vice President of Product Marketing, this role requires a dynamic marketer capable of both strategic oversight and tactical execution. The Director will collaborate closely with our Advertiser Solutions team to create engaging, multi-product narratives tailored for agency holding company clients, leveraging the comprehensive advantages of the PubMatic suite of services.

This position will involve direct engagement with key customers, aiming to drive significant revenue growth by educating and inspiring clients to utilize PubMatic's technology for enhanced results across the digital landscape. As the inaugural hire in this capacity, the Director of Customer Marketing will be instrumental in guiding PubMatic's transition from a Supply-Side Platform (SSP) to a leading independent technology provider focused on maximizing customer value.

Key Responsibilities:

  • Act as a strategic marketing partner to sales teams, providing consultative support.
  • Develop innovative solutions that align with client marketing goals, utilizing products from the PubMatic portfolio.
  • Create customized narratives and insightful materials for major clients to enhance engagement and optimize supply path opportunities.
  • Work in tandem with commercial teams to present and educate clients on solutions that address their challenges and improve outcomes.
  • Assist in crafting integrated marketing proposals in response to client requests, showcasing the benefits of our comprehensive solutions.
  • Utilize internal and external research to inform marketing strategies and recommendations.
  • Serve as a liaison between commercial teams and product marketing initiatives.
  • Oversee significant customer marketing programs, including global quarterly business reviews and custom solution marketing efforts.
  • Collaborate with corporate and experiential marketing to develop tailored, account-based marketing initiatives.
  • Engage actively in customer meetings, presenting insights and strategies.

Desired Qualifications:

  • 7-10+ years of relevant experience, ideally within agency, brand, or a combination of both.
  • Proven knowledge of the programmatic advertising landscape and buy-side solutions.
  • Experience in sales enablement, particularly with B2B sales teams.
  • Demonstrated expertise in Customer Marketing or closely related fields such as Client Solutions or Integrated Marketing.
  • Exceptional communication skills, both verbal and written, with extensive experience in presentations.
  • Ability to foster consensus among diverse stakeholders across product, commercial, and engineering teams.
  • A passion for advertising, particularly in the programmatic space.
  • Self-driven, inquisitive, and proactive, with a strong understanding of ad tech industry trends.
  • Skilled at simplifying complex concepts into clear customer narratives.
  • Collaborative mindset with a focus on building effective internal and external relationships.

Compensation: Competitive base salary with additional benefits including bonuses and stock options.

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