Head of Customer Strategy

2 months ago

New York, New York, United States Merkle Full time
Job Overview

Company Overview:
Merkle is a premier technology-driven, data-centric customer experience management (CXM) firm. For over three decades, we have collaborated with Fortune 1,000 companies and prominent nonprofit organizations to enhance and maximize the value of their customer relationships. With a dedicated workforce of over 9,600 professionals across more than 50 global offices, we continue to expand at a pace that exceeds market growth, achieving significant revenue milestones.

Role Summary:
As the Head of Customer Strategy, you will be an integral part of a skilled team of marketers dedicated to assisting Merkle's clients in realizing their business objectives. In this capacity, you will play a crucial role within our client account team, ensuring that the initiatives we implement are grounded in a comprehensive understanding of our clients' business and strategic goals.

Key Responsibilities:

  • Lead the formulation, development, and execution of strategic omni-channel marketing plans.
  • Serve as a subject matter expert, translating emerging technologies—especially in digital marketing and CRM—into innovative marketing solutions for clients.
  • Demonstrate a profound understanding of the nuances in marketing across various sectors and environments.
  • Establish and nurture long-term relationships with key client stakeholders and executives.
  • Ensure that significant client value is delivered through a combination of best-practice solutions, expertise, and original insights.
  • Collaborate with team leaders across account management, operations, creative, and analytics to transform ideas into actionable plans.
  • Identify essential data points and metrics to illustrate the impact of our strategies on client business outcomes.

Qualifications:

  • Experience in the healthcare sector, particularly with Medicare.
  • A Bachelor's Degree is required.
  • 8-12 years of experience in data-driven marketing, specifically in CRM, email, and media strategies, with 3-5+ years in an agency or consulting environment.
  • Proven track record in crafting solutions that facilitate the sale of new services to clients.
  • Hands-on experience utilizing data and research to inform decisions; proficiency in Excel and research tools is advantageous.
  • Exceptional writing, presentation, and client-facing communication skills, with experience in translating data analysis into actionable marketing strategies and presentations.
  • Meticulous attention to detail and the ability to integrate feedback iteratively.
  • Strong multitasking, networking, time management, and interpersonal skills.
  • A self-starter with high intellectual curiosity, drive, determination, and persuasive abilities.
  • Comfortable operating within a highly matrixed organization with a wide range of responsibilities.
  • Willingness to travel approximately 20%-30% as needed.

Additional Information:
Benefits:
- Remote work flexibility
- Generous vacation policy
- Comprehensive medical, dental, and vision coverage
- 401(k) plan with company matching
- 22 paid holidays annually
- Opportunities for career development and learning
- Commitment to an inclusive workplace culture focused on diversity, equity, and inclusion.

The anticipated salary range for this position is $113,000-$182,850, influenced by various factors including relevant experience and skills. A range of benefits is also available to support our employees' well-being.

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