Marketing Program Analyst
2 weeks ago
Fourth Floor is seeking a Marketing Analyst for Loyalty Programs to support our initiatives.
Key Responsibilities:
- Enhance customer loyalty and increase purchase frequency through effective program strategies and member incentives.
- Collaborate with essential teams including E-commerce, Retail, Brand Creative, Finance, and IT to develop and manage the marketing execution calendar across various channels.
- Oversee daily program activities across brands and channels, including offer execution, quality assurance, and collateral management.
- Act as a liaison to resolve issues raised by IT, stakeholders, and associates from various departments.
- Ensure compliance with legal standards for all campaigns and promotions.
- Assist in formulating future strategy proposals based on performance metrics and industry best practices.
- Work alongside business and IT stakeholders to prioritize and implement enhancements to the loyalty program.
- Analyze and report on program performance, recommending adjustments to optimize the loyalty and retention marketing strategy.
- Conduct and maintain competitor analysis to inform strategic decisions.
Qualifications:
- Bachelor's degree with 1-2 years of experience in loyalty marketing.
- Strong analytical abilities and proficiency in Microsoft Office and Google App Suite.
- Business acumen with a focus on return on investment.
- Excellent communication skills, both verbal and written.
- Creative thinker with strategic insight and tactical execution.
- Exceptional attention to detail and organizational skills.
- Ability to adapt and manage multiple tasks effectively.
- Comfortable in dynamic environments with shifting priorities.
We encourage you to submit your resume for consideration.
Utilize WorkGrades to manage your references effectively, ensuring you stand out in the application process. Keep your LinkedIn profile updated and start gathering references early.
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