Market Research Analyst

2 weeks ago


New York, New York, United States IntePros Full time

IntePros is looking for a Market Research Analyst to assist in survey-driven projects aimed at evaluating the distinct effects of Brand Advertising.

Core Responsibilities:

· Serve as the main point of contact between IntePros and external project partners, including research firms and digital marketing agencies.

· Maintain consistent communication with partners, often on a daily basis, to track survey developments and ensure coherence.

· Aid in refining survey frameworks, concentrating on the 'Opportunity-to-See' (OTS) approach for traditional media channels such as Linear TV.

· Customize OTS inquiries and other survey components to effectively adapt the study for each participating region.

· Supervise survey implementation to guarantee adequate sample sizes and high-quality respondents, addressing concerns related to survey integrity and the limited availability of participants in the cloud sector.

· Collaborate with partners and internal teams to swiftly identify and rectify any sampling challenges.

· Support the research partner during the analysis stage, contributing to the understanding and presentation of results.

· Assist in composing the results narrative, emphasizing similarities and differences compared to other marketing research conducted by IntePros.

· Facilitate further detailed analyses as suggested by other teams within IntePros.

· Possess a foundational understanding of statistical analysis, with the capability to work alongside internal and external data analysts.

· Ideally, have 3-6 years of experience in a relevant field, showcasing the ability to strategize and meet project objectives.

· Demonstrate a proven track record in managing intricate tasks and making informed decisions based on expertise and knowledge.


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