Senior Marketing Analyst

2 weeks ago

New York, New York, United States American Express Full time

Position Overview

Empower Your Career with American Express

At American Express, we believe in the potential of our employees and the impact they can make. Joining our team means becoming part of a diverse and global community dedicated to supporting our customers, each other, and the communities we serve. Here, you will have the opportunity to grow and develop your career in a meaningful way, supported by a range of benefits and programs designed for your personal and professional well-being.

As a Senior Marketing Analyst, you will play a crucial role in enhancing our customer experience through innovative marketing strategies. Your contributions will be recognized and valued, as every team member has the chance to share in our collective success. Together, we strive to uphold our company values and commitment to delivering exceptional customer service with integrity.

The Analyst position is part of the US Web Content Solutions (USWS) team within the Enterprise Comms & Martech Experiences (ECMX) organization. This global team supports various business units across the enterprise and is integral to the Enterprise Digital and Data Solutions group.

The US Web Content Solutions team is responsible for managing marketing content related to customer acquisition and loyalty, as well as updating digital marketing assets on existing web platforms. This role involves close collaboration with web development teams to optimize the American Express website and enhance customer experiences that drive profitable Card acquisition for both Consumer and Commercial products.

Key Responsibilities:

  • Oversee daily operations of online marketing campaign launches and delivery processes, ensuring timely execution and effective management of rush requests.
  • Provide technical and process consultation to Marketing and key stakeholders within the organization.
  • Act as a bridge between Marketing and Technology teams, translating business requirements into actionable insights for our technology partners.
  • Support audit processes, training initiatives, documentation, volume forecasting, and reporting needs.
  • Engage in business-driven projects as a Subject Matter Expert, conducting user acceptance testing and training as necessary.
  • Assist in various Marketing Capabilities and future initiatives as required.
  • Support leadership in all relevant activities to ensure operational excellence.

Qualifications:

  • A minimum of 2 years of experience in digital/web marketing operations or technical process development is preferred; a solid understanding of online technologies and website functionality is essential.
  • Strong background in Computer Science or related fields, with proficiency in Excel and digital technology.
  • Exceptional organizational and project management skills, with the ability to multitask and prioritize effectively.
  • Proficient reporting skills, particularly in Excel, and familiarity with Microsoft Office Suite, including Visio and PowerPoint.
  • Creative problem-solving abilities and a proactive attitude are crucial.
  • A Bachelor’s degree or equivalent work experience is required, with a preference for candidates with a Computer Science or engineering background.

Compensation and Benefits:

The expected salary range for this position is between $55,000 and $105,000 annually, inclusive of bonuses and benefits. American Express is committed to supporting the holistic well-being of our employees, offering:

  • Competitive base salaries and bonus incentives.
  • Retirement savings plan with a 6% company match.
  • Comprehensive medical, dental, vision, life insurance, and disability benefits.
  • Flexible working arrangements tailored to the role and business needs.
  • Generous parental leave policies for all parents.
  • Access to wellness centers and confidential counseling support.
  • Opportunities for career development and training.

At American Express, we are dedicated to creating an inclusive environment where every employee feels valued and heard. We are an equal opportunity employer, making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

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