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Marketing Strategy Analyst

2 months ago

New York, New York, United States Citigroup Inc Full time
Job Summary

Citigroup Inc. is seeking a highly skilled Marketing Strategy Analyst to join our team. As a key member of our organization, you will be responsible for driving business growth and optimizing operations through data-driven insights and strategic recommendations.

Key Responsibilities
  • Develop Analytics Agenda: Lead the development of a comprehensive analytics agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.
  • Develop and Monitor Key Performance Indicators (KPIs): Partner with cross-functional teams to identify and define relevant KPIs aligned with business objectives. Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.
  • Business Case Development and Scenario Planning: Develop compelling business cases that articulate the value proposition and justification for investment in strategic projects. Partner with business units to assess the feasibility and potential impact of proposed initiatives.
  • Measure Marketing Effectiveness: Develop and implement key performance indicators (KPIs) to track and evaluate marketing initiatives' success. Monitor and evaluate the effectiveness of new initiatives and tests, adjusting as necessary to maximize outcomes.
Requirements
  • 5+ years of relevant experience
  • Strong experience in scoping and creating KPI's and metrics and developing metrics dashboards
  • High degree of comfort with financial and quantitative analysis, scenario development, and key P&L drivers
  • Familiarity with financial services industry and competitor products/services
  • Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical stakeholders
  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
Education
  • Bachelor's Degree required, Master's preferred
Job Family Group:MarketingJob Family:Marketing Program ManagementTime Type:Full timePrimary Location:Citigroup Inc.Primary Location Full Time Salary Range:$129, $194,760.00