Marketing Brand Strategist

2 weeks ago


Bowling Green, Kentucky, United States Inked Brands Full time

Join Our Dynamic Team as a Marketing Brand Strategist

We are on the lookout for a driven and innovative Marketing Brand Strategist to become a vital part of our organization. At Inked Brands, we specialize in collaborating with niche brands to enhance their product offerings and boost e-commerce performance. Our culture is vibrant, imaginative, and encourages calculated risks. In this pivotal role, you will spearhead the planning and execution of marketing initiatives aimed at driving revenue growth across a diverse portfolio of brands. Your contributions will be instrumental in shaping workflows and processes that align with our overarching business objectives.

Key Responsibilities:

  • Lead and inspire a team to realize our vision and strategic goals. Ensure timely completion of tasks while providing constructive feedback and coaching to team members.
  • Oversee the digital marketing strategy and maintain the marketing calendar for all brands, setting clear objectives and budgets.
  • Streamline departmental processes and workflows to enhance efficiency.
  • Effectively prioritize projects across our brand portfolio.
  • Collaborate with leaders from various departments, ensuring cohesive communication and aligned objectives.
  • Establish and track key performance indicators (KPIs) such as Average Order Value (AOV), Customer Acquisition Cost (CAC), and Lifetime Value (LTV) to assess the success of marketing campaigns.
  • Devise and implement marketing strategies tailored to meet sales targets and ambitious growth goals.
  • Stay informed on market trends and industry developments to guide strategic planning.
  • Set and monitor customer acquisition targets, analyzing performance against key e-commerce metrics.
  • Develop a comprehensive understanding of customer profiles to inform branding and enhance customer experience.
  • Research and evaluate marketing vendors for potential partnerships.

Qualifications:

  • Bachelor's degree, preferably with a focus in marketing.
  • A minimum of 2 years of experience in digital marketing, particularly within consumer brands.
  • Proven leadership abilities with a knack for team development.
  • Entrepreneurial spirit, resilience, and a quick learning aptitude.
  • Exceptional project management and organizational skills.
  • Strong communication skills, both verbal and written, with the ability to build relationships across various stakeholders.
  • Meticulous attention to detail.
  • Sound judgment and decision-making capabilities, with a creative approach to problem-solving.
  • A commitment to fostering a positive workplace culture based on respect, accountability, and diversity.

Success Metrics:

  • Achieve revenue and profitability targets for each brand.
  • Effectively address challenges and cultivate a high-performing team.
  • Implement innovative go-to-market strategies.
  • Utilize data-driven insights to inform business decisions.


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