Web Marketing Specialist

1 month ago

Bowling Green, United States Med Center Health Full time
  • Position Summary
    • Creates a consultative relationship with service line management, demonstrating understanding of business objectives, and applying marketing solutions and support through back-end and front-line management of organizational website and content creation. Assists in developing marketing communications strategies. Facilitates internal and external marketing communications plans tailored to key stakeholders, focused on product lines and programs that support the health system's mission and strategic business goals. Ensures consistent messaging and brand adherence for Med Center Health and its affiliates.
  • Minimum Qualifications
    • Work Experience
      • Two years of progressive experience in web design, SEO and information architecture or related experience required.
      • Demonstrated experience with Wordpress CMS required.
      • Healthcare marketing experience preferred.
    • Education
      • Bachelor's degree in CIS, Web Graphic Design, Digital Marketing or related degree required.
    • Certifications/Licensure
      • None required.
  • Job Specific Performance Standards
    • The duties listed below are a summary of the major essential functions of this position. The position may require other duties, both major and minor, that are not mentioned, and specific functions may change from time to time.

      • Assesses marketing communications needs and facilitates tactical implementation of corporate/brand identity and targeted product line marketing communications plans that incorporate data, environmental assessment, competitive analysis, etc. to promote and drive volume; monitors results and outputs for quality, consistency and market relevance. Facilitates corporate communications systems to inform, educate, and support business objectives. Monitors adherence to corporate/brand identity.
      • Conducts day-to-day management and facilitation and build-out of organizational websites, including content updates, creation of new pages in alignments with strategic goals, and working with IT and external vendors to troubleshoot issues and measure effectiveness.
      • Develops concepts and content, writing/editing of branded print, web and digital media collateral for both internal and external use. Edits and proofreads communications materials to ensure grammatical, corporate and social accuracy.
      • Develops content and assists with internal/external communication including serving as backup for dissemination of weekly e-newsletter and Visix digital signage.
      • Responsible for generation of monthly analytic reports on website performance metrics.
      • Works with marketing team to implement web, email and digital media campaigns relative to organizational or strategic activities and initiatives, including preparation of internal/external communications plans and messaging.
      • Independently serves on internal committees on behalf of the Marketing Department as needed.
      • Stays abreast of web marketing and communications best practices, trends and technology; stays current with software and equipment needs.

  • Web Strategist

    1 month ago

    Green Bay, United States Nsight Full time

    Job Summary:This role involves planning, implementing, and analyzing the company’s web-based marketing strategy to enhance brand visibility, attract leads, and drive online and in-store sales. The ideal candidate should have 3-5 years of experience in web strategy, proficiency in SEO and digital marketing channels, strong analytical and communication...

  • Web Strategist

    1 month ago

    Green Bay, United States Nsight Full time

    Job Summary:This role involves planning, implementing, and analyzing the company’s web-based marketing strategy to enhance brand visibility, attract leads, and drive online and in-store sales. The ideal candidate should have 3-5 years of experience in web strategy, proficiency in SEO and digital marketing channels, strong analytical and communication...

  • Web Strategist

    1 month ago

    Green Bay, United States Nsight Full time

    Job Summary:This role involves planning, implementing, and analyzing the company’s web-based marketing strategy to enhance brand visibility, attract leads, and drive online and in-store sales. The ideal candidate should have 3-5 years of experience in web strategy, proficiency in SEO and digital marketing channels, strong analytical and communication...

  • Web Strategist

    1 month ago

    Green Bay, United States nSight Full time

    Job Summary:This role involves planning, implementing, and analyzing the company's web-based marketing strategy to enhance brand visibility, attract leads, and drive online and in-store sales. The ideal candidate should have 3-5 years of experience in web strategy, proficiency in SEO and digital marketing channels, strong analytical and communication skills,...

  • Web Strategist

    1 month ago

    Green Bay, United States Nsight Full time

    Job Summary:This role involves planning, implementing, and analyzing the company's web-based marketing strategy to enhance brand visibility, attract leads, and drive online and in-store sales. The ideal candidate should have 3-5 years of experience in web strategy, proficiency in SEO and digital marketing channels, strong analytical and communication skills,...

  • Marketing Program Coordinator

    1 week ago

    Bowling Green, Kentucky, United States Mosaec Full time

    Position Overview:The Marketing Program Coordinator at Mosaec is tasked with the strategic planning, development, and execution of marketing initiatives for academic offerings. This role is essential in aligning marketing strategies with the organization's mission to enhance recruitment and engagement.Key Responsibilities:Support the overarching goals of...

  • Marketing Program Coordinator

    1 week ago

    Bowling Green, Kentucky, United States Mosaec Full time

    Position Overview:The Marketing Program Coordinator at Mosaec is tasked with devising, executing, and overseeing marketing strategies for various academic offerings. This role is pivotal in enhancing the visibility and appeal of our educational programs.Key Responsibilities:Contribute to the overarching goals of Mosaec by creating and delivering marketing...

  • Web Strategist

    4 weeks ago

    Green Bay, WI, United States Nsight Full time

    Job Summary: This role involves planning, implementing, and analyzing the company’s web-based marketing strategy to enhance brand visibility, attract leads, and drive online and in-store sales. The ideal candidate should have 3-5 years of experience in web strategy, proficiency in SEO and digital marketing channels, strong analytical and communication...

  • Coordinator, Marketing

    4 weeks ago

    Bowling Green, United States Western Kentucky University Full time

    Location: Bowling Green, KY Category: Staff Posted On: Thu Aug 8 2024 Job Description: Position Summary The Coordinator position within Academic Program Marketing at WKU is responsible for strategizing, developing, and implementing marketing plans for academic programs. This includes integrating digital ads, website development, email campaigns, and print...

  • Academic Marketing Specialist

    1 week ago

    Bowling Green, Kentucky, United States Western Kentucky University Full time

    Position Overview:The Marketing Program Coordinator at Western Kentucky University plays a pivotal role in the strategic development and execution of marketing initiatives for academic programs. This position is integral to enhancing the visibility and appeal of WKU's academic offerings.Key Responsibilities:The following responsibilities are typical for this...

  • Web Strategist

    1 month ago

    Green Bay, WI, United States Nsight Full time

    Job Summary:This role involves planning, implementing, and analyzing the company’s web-based marketing strategy to enhance brand visibility, attract leads, and drive online and in-store sales. The ideal candidate should have 3-5 years of experience in web strategy, proficiency in SEO and digital marketing channels, strong analytical and communication...

  • Web Strategist

    1 month ago

    Green Bay, WI, United States Nsight Full time

    Job Summary:This role involves planning, implementing, and analyzing the company's web-based marketing strategy to enhance brand visibility, attract leads, and drive online and in-store sales. The ideal candidate should have 3-5 years of experience in web strategy, proficiency in SEO and digital marketing channels, strong analytical and communication skills,...

  • Student Marketeer

    2 months ago

    Bowling Green, United States Red Bull Gruppe Full time

    ```html Join the Red Bull Student Marketeer Team! As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand ambassador program in the world. Reporting to the local Brand Marketing Specialist, you will learn about Red Bull's target group with the mission of increasing our brand image and product understanding on your campus and in...

  • Direct Market Manager

    4 months ago

    Bowling Green, United States ThinkTank LLC Full time

    Job DescriptionJob DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Kentucky - Bowling Green. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP services, managing inventory, and driving...

  • Community Health Specialist

    5 days ago

    Bowling Green, Kentucky, United States Med Center Health Full time

    Job SummaryWe are seeking a highly motivated and experienced Community Health Specialist to join our team at Med Center Health. The successful candidate will be responsible for developing and implementing community-based health programs, providing nutrition education and counseling, and promoting healthy lifestyles.Key ResponsibilitiesProgram Development and...

  • Market Development Specialist

    1 week ago

    Green Bay, United States Spectrum Full time

    JOB REQUIREMENTS: Are you an outgoing professional who thrives when working independently? Do you enjoy getting out of the office and connecting with customers where they are? Ready for a financially rewarding job that can lead to real career opportunities? Spectrum is building a NEW residential outside sales team-one that will drive impact for our business,...

  • Experiential Marketing Specialist Senior

    4 weeks ago

    Green Bay, United States Associated Banc-Corp Full time

    At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, t Marketing Specialist, Marketing, Specialist, Senior, Business Partner, Banking, Business Services

  • Market Development Specialist

    1 week ago

    Green Bay, United States KI Full time

    At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions.Since 1941, we've positioned KI as the furniture company that best...

  • Client Relations Specialist

    1 week ago

    Bowling Green, Kentucky, United States Tony Rhoades - State Farm Agent Full time

    Job OverviewWe are seeking a dedicated and personable Client Relations Specialist to join our team at Tony Rhoades - State Farm Agent. This role is ideal for individuals who are enthusiastic about engaging with clients and aspire to develop their professional skills in a supportive environment.Position SummaryAs a vital member of our agency, you will have...

  • Student Marketeer

    3 weeks ago

    Bowling Green, United States Red Bull Full time

    As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand ambassador program in the world. Reporting to the local Brand Marketing Specialist, you will learn Red Bull's target group with the mission of increasing our brand image and product understanding on your campus and in your city. As a Student Marketeer, you will take part in...