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Digital Marketing Strategist

2 months ago

Green Bay, Wisconsin, United States Capital Credit Union Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Capital Credit Union. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to promote our products and services.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategies: Create and implement digital marketing campaigns to drive engagement and conversion.
  • Manage Email and Direct Mail Campaigns: Oversee the development and deployment of email and direct mail campaigns to promote our products and services.
  • Optimize Digital Channels: Analyze and optimize our digital channels, including our website and social media platforms, to improve user experience and drive conversions.
  • Conduct Market Research: Conduct market research to stay up-to-date on the latest trends and best practices in digital marketing.
  • Collaborate with Cross-Functional Teams: Work closely with our cross-functional teams, including sales, product, and customer service, to ensure alignment and effective execution of marketing strategies.
  • Measure and Report Performance: Track and analyze key performance metrics to measure the success of our digital marketing campaigns and make data-driven decisions to optimize future campaigns.
Requirements
  • Bachelor's Degree in Marketing or Related Field: A bachelor's degree in marketing or a related field is required.
  • 3+ Years of Experience in Digital Marketing: A minimum of 3 years of experience in digital marketing is required.
  • Proficiency in Google Analytics and Website Management: Proficiency in Google Analytics and website management is required.
  • Strong Project Management Skills: Strong project management skills are required to manage multiple projects and deadlines.
  • Excellent Communication and Collaboration Skills: Excellent communication and collaboration skills are required to work effectively with cross-functional teams.