Coordinator, Marketing

4 weeks ago


Bowling Green, United States Western Kentucky University Full time

Location: Bowling Green, KY Category: Staff Posted On: Thu Aug 8 2024 Job Description: Position Summary The Coordinator position within Academic Program Marketing at WKU is responsible for strategizing, developing, and implementing marketing plans for academic programs. This includes integrating digital ads, website development, email campaigns, and print design into strategic marketing plans. The role plays a critical part in supporting the mission of Academic Program Marketing, which aims to provide marketing and recruitment resources to WKU Academic Programs. The primary goal of all efforts is to increase prospective student inquiries and ultimately enhance student matriculation, all while preserving the institution's brand integrity. This position reports directly to the Director, Academic Program Marketing. Primary Duties and Responsibilities The following duties are customary for this position but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institution needs. Supports the mission of Academic Program Marketing to develop and provide marketing and recruitment resources to WKU Academic Programs to increase prospective student inquiries and ultimately matriculation. Develops unique comprehensive marketing plans for academic programs and manages their timelines for maximum effectiveness. Develops and implements digital marketing campaigns that incorporate SEO, social media platform features, digital advertising strategies, and video campaigns. Creates graphics, email templates and various print marketing materials as needed to fulfill marketing plans. Works with program coordinators to design and maintain the integrity and content of academic program websites. Supports academic departments with converting program information into readable, easy-to-understand written content for maximum prospective student reach. Maintains communication with academic program coordinators regarding project progress to maintain collaboration. Records data including reach, spend, and outcomes of all projects to monitor effectiveness of marketing efforts. Serves as CRM outreach liaison for Academic Programs including email and SMS management. Job Requirements: Bachelor's degree in graphic design, print advertising, advertising, marketing, public relations, web design, business, professional writing, or a related field Minimum of one year of experience in a professional team environment (i.e. giving and receiving feedback, working together to accomplish goals, and project collaboration) Strong writing and copywriting skills Proven website design capabilities Demonstrated expertise in design software Knowledge in content management systems and basic HTML Additional Information: Hourly Range: $20.05 - $21.54 Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment. Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices. #J-18808-Ljbffr



  • Bowling Green, Kentucky, United States Mosaec Full time

    Position Overview:The Marketing Program Coordinator at Mosaec is tasked with devising, executing, and overseeing marketing strategies for various academic offerings. This role is pivotal in enhancing the visibility and appeal of our educational programs.Key Responsibilities:Contribute to the overarching goals of Mosaec by creating and delivering marketing...


  • Bowling Green, Kentucky, United States Mosaec Full time

    Position Overview:The Marketing Program Coordinator at Mosaec is tasked with the strategic planning, development, and execution of marketing initiatives for academic offerings. This role is essential in aligning marketing strategies with the organization's mission to enhance recruitment and engagement.Key Responsibilities:Support the overarching goals of...


  • Bowling Green, Kentucky, United States Western Kentucky University Full time

    Position Overview:The Marketing Program Coordinator at Western Kentucky University plays a pivotal role in the strategic development and execution of marketing initiatives for academic programs. This position is integral to enhancing the visibility and appeal of WKU's academic offerings.Key Responsibilities:The following responsibilities are typical for this...


  • Bowling Green, United States Regal Rexnord Full time

    Position: Sales and Marketing Manager – Marathon Special Products (MSP) Nature and Scope of Role: The Sales and Marketing Manager is a strategic position responsible for the creation and successful execution of the overall revenue growth strategy for MSP. This role will own the sales budget and directly lead the sales, marketing, and customer support...

  • Marketing Director

    3 months ago


    Bowling Green, United States Inked Brands Full time

    Job DescriptionJob DescriptionSalary: We're seeking a self-motivated Marketing Director to join our team in Bowling Green, KY. Inked Brands works with niche brands to build and scale their products and e-commerce traffic and sales. Our team is fun, creative, and willing to take smart risks. In this role, you’ll be responsible for strategy and...

  • Marketing Coordinator

    2 weeks ago


    Green Bay, United States Civic Media Inc Full time

    Job DescriptionJob DescriptionAbout Us:Civic Media has built a state-wide radio and digital media network in Wisconsin with the goal of championing the practice of democracy by empowering honest and informative local voices. We’re merging the legacy of radio with the immediacy of digital to deliver high-quality content to a growing audience via our 20...


  • Green Bay, United States Civic Media Inc Full time

    Job DescriptionJob DescriptionAbout Us:Civic Media has built a state-wide radio and digital media network in Wisconsin with the goal of championing the practice of democracy by empowering honest and informative local voices. We’re merging the legacy of radio with the immediacy of digital to deliver high-quality content to a growing audience via our 20...


  • Bowling Green, United States Regal Rexnord Full time

    Position: Sales and Marketing Manager – Marathon Special Products (MSP) Nature and Scope of Role: The Sales and Marketing Manager is a strategic position responsible for the creation and successful execution of the overall revenue growth strategy for MSP. This role will own the sales budget and directly lead the sales, marketing, and customer support...


  • Green Bay, Wisconsin, United States The Bay Family of Companies Full time

    Position OverviewRole Summary: The Marketing Coordinator will play a pivotal role in supporting the marketing initiatives of the organization. This position involves overseeing various marketing projects, focusing on brand management and communication strategies across the Bay Family of Companies.Key Responsibilities:Ensure adherence to brand guidelines for...


  • Bowling Green, United States Inked Brands Full time

    Job DescriptionJob DescriptionSalary: We're seeking a self-motivated Brand Marketing Manager to join our team in Bowling Green, KY. Inked Brands works with niche brands to build and scale their products and e-commerce traffic and sales. Our team is fun, creative, and willing to take smart risks. In this role, you’ll be responsible for strategy and...


  • Green Bay, United States Hawkins Ash CPAS, LLC Full time

    Job DescriptionJob DescriptionHawkins Ash CPAs is looking to hire a Marketing Coordinator for our Green Bay office. At Hawkins Ash CPAs we place value on you and your career.We celebrate and encourage both personal and professional growth and empower leaders. We cultivate and preserve a strong culture of inclusivity – where everyone is invited to boldly...


  • Green Bay, Wisconsin, United States The Bay Family of Companies Full time

    Job OverviewPosition Summary: The Marketing Associate will provide essential support to the marketing department and management. This role encompasses various marketing initiatives, including brand stewardship and marketing communications for the corporate office and its divisions.Key Responsibilities:Upholding brand integrity across all marketing materials...


  • Green Bay, Wisconsin, United States The Bay Family of Companies Full time

    Job OverviewPosition Summary: The Marketing Associate plays a crucial role in delivering marketing assistance to the department and/or supervisor. Responsibilities will encompass brand stewardship and marketing communications for the corporate headquarters and its various divisions.Key Responsibilities:Upholding brand guidelines for logos, brochures, flyers,...

  • Office Coordinator

    1 week ago


    Bowling Green, Kentucky, United States Law Enforcement Partners Full time

    Job OverviewBenefits and Advantages401K with a 5% employer contribution, vested after three yearsPaid time off for vacations and holidaysOpportunities for professional advancementPosition SummaryWe are in search of a proactive and personable Office Coordinator to support our operations. In this role, you will assist staff members by providing essential...

  • Office Coordinator

    1 week ago


    Bowling Green, Kentucky, United States Law Enforcement Partners Full time

    Benefits:401(k) matchingOpportunity for advancementBenefits/Perks401K with 5% employer match-vested after 3 yearsVacation and Holiday PayCareer Growth OpportunitiesJob OverviewWe are looking for a proactive and personable Office Coordinator to provide essential support within our organization. This role involves assisting staff members by ensuring they have...

  • Office Coordinator

    4 days ago


    Bowling Green, Kentucky, United States Law Enforcement Partners Full time

    Benefits:401(k) matchingOpportunity for advancementBenefits/Perks401K with 5% employer match-vested after 3 yearsVacation and Holiday PayCareer Growth OpportunitiesJob OverviewWe are looking for a proactive and personable Administrative Assistant to provide essential support within our organization. This role involves ensuring that all personnel have access...

  • Office Coordinator

    4 days ago


    Bowling Green, Kentucky, United States Law Enforcement Partners Full time

    Benefits:401(k) matchingOpportunity for advancementBenefits/Perks401K with 5% employer match-vested after 3 yearsVacation and Holiday PayCareer Growth OpportunitiesJob OverviewWe are looking for a proactive and personable Administrative Assistant to support our organization. In this position, you will assist staff members by providing essential information...


  • Bowling Green, United States National Corvette Museum Full time

    DESCRIPTIONThe Education Program Sales Coordinator position at the National Corvette Musuem, works as an integral part of the Museum’s Education team in providing fun, engaging and educational experiences to visitors of all ages. This role is responsible for assisting in event and program planning as well as the efficient selling, scheduling, planning, and...


  • Bowling Green, United States National Corvette Museum Full time

    DESCRIPTIONThe Education Program Sales Coordinator position at the National Corvette Musuem, works as an integral part of the Museum’s Education team in providing fun, engaging and educational experiences to visitors of all ages. This role is responsible for assisting in event and program planning as well as the efficient selling, scheduling, planning, and...

  • Direct Market Manager

    4 months ago


    Bowling Green, United States ThinkTank LLC Full time

    Job DescriptionJob DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Kentucky - Bowling Green. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP services, managing inventory, and driving...