Marketing Coordinator

2 weeks ago


Green Bay, Wisconsin, United States The Bay Family of Companies Full time
Job Overview

Position Summary: The Marketing Associate will provide essential support to the marketing department and management. This role encompasses various marketing initiatives, including brand stewardship and marketing communications for the corporate office and its divisions.

Key Responsibilities:

  • Upholding brand integrity across all marketing materials such as logos, brochures, flyers, and banners.
  • Curating and creating engaging content for digital platforms including social media, newsletters, and blogs.
  • Utilizing Google Analytics and Google AdWords for data-driven marketing strategies.
  • Assisting with photography and video editing tasks.
  • Implementing email marketing campaigns through Constant Contact.
  • Coordinating corporate events and activities.

Qualifications:

  • A minimum of 2 years of experience or education in marketing or a related discipline.
  • Proficiency in the Adobe Creative Suite is essential.
  • Understanding of SEO principles.
  • Experience with Google Analytics and AdWords is preferred.
  • Familiarity with WordPress is advantageous.

Skills and Competencies:

  • Exceptional communication and organizational abilities with a keen eye for detail.
  • Strong writing and copywriting skills are necessary.
  • Capability to manage multiple projects effectively in a fast-paced environment.
  • Proficient in Microsoft Office applications.
  • A valid driver's license and personal vehicle are required.
  • Excellent time management skills.
  • Demonstrated ability to collaborate effectively within a cross-functional team.

Company Overview: The Bay Family of Companies specializes in the production and distribution of commercial and industrial insulation products for the construction sector. With its headquarters in Green Bay, Wisconsin, the company is committed to delivering exceptional customer service and high-quality products tailored to meet client needs. The organization comprises approximately 850 associates across more than 75 divisions and 50 wholly owned subsidiaries throughout various states and Canada.

Division Overview: The Corporate Office of the Bay Family of Companies oversees a wide range of administrative and management functions, including HR, Accounts Payable and Receivable, Executive Management, Inventory, Payroll, and additional support services.

Employee Benefits: The company offers a comprehensive benefits package, including Medical, Dental, and Vision Insurance, Paid Time Off (PTO), Paid Holidays, a 401(k) plan with a generous employer match, Health Savings Account, Life Insurance, Short- & Long-Term Disability, free Health Assessments, and a wellness program. Additional perks include tuition reimbursement programs, discounts, and employee referral bonuses.

Equal Opportunity Employment: The Bay Family of Companies is an Equal Opportunity Employer and maintains a Drug-Free Workplace.


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