Head of Wealth Management Marketing Strategy

9 hours ago

New York, New York, United States Guardian Life Insurance Company Full time
Job Description

The Head of Wealth Management Marketing will be responsible for developing and executing a comprehensive marketing strategy for the Wealth Management division. This includes creating and implementing marketing initiatives that drive brand awareness, client engagement, and business growth through innovative marketing strategies and effective communication plans.

Key Responsibilities
  • Develop and implement a marketing strategy that aligns with business objectives and growth targets.
  • Collaborate with senior leadership, product development teams, and sales departments to create compelling marketing programs and campaigns.
  • Supervise the creation of core marketing collateral, including digital content, email marketing, presentations, direct mail, newsletters, and pitch books.
  • Stay abreast of industry trends, competitor activities, and consumer behavior to inform marketing strategies and ensure the division remains competitive.
  • Lead a team of marketing professionals, providing guidance, mentorship, and performance management.
  • Ensure compliance with all regulatory requirements related to marketing and communications.
  • Lead the marketing budget, allocating resources effectively to enhance return on investment.
  • Coordinate with external agencies and vendors to implement marketing initiatives.
  • Analyze marketing performance metrics and provide regular reports to senior management, making data-driven recommendations for improvement.
  • Cultivate a culture of innovation and continuous improvement within the marketing team.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven ability in marketing, with a focus on wealth management or financial services.
  • Proven track record of developing and driving successful marketing strategies and campaigns.
  • Strong leadership and team management skills, with the ability to inspire and motivate a team with varied strengths.
  • Excellent communication and presentation skills, with the ability to influence senior partners.
  • Deep understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
  • Analytical attitude with the ability to interpret data and make data-driven decisions.
  • Strong project management skills, with the ability to lead multiple projects simultaneously and meet tight deadlines.
  • High level of creativity and critical thinking.
  • Ability to work collaboratively and build strong relationships across the organization.
Location

This role is hybrid with two days a week in our Hudson Yards NYC office.

Salary Range

$126, $208,600.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you'll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development, and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian's Purpose - to inspire well-being, we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

Health Care
  • Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits.
  • Dental plan.
  • Vision plan.
  • Health care accounts - flexible spending, health reimbursement, and health savings accounts.
  • Critical illness insurance.
Life and Disability Insurance
  • Company-paid Life and Disability insurance plus voluntary supplemental coverage.
  • Accident insurance.
Retirement and Financial
  • 401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable.
  • Complimentary 1:1 financial guidance with a licensed Fidelity representative.
Time Off and Remote Work
  • Flexible work arrangements (part in-person/part remote).
  • Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement.
  • Personal holidays for colleagues to use in recognition of religious, cultural, or civic days.
  • Paid parental leave and paid family and medical leave policies.
Emotional Well-being and Work-Life
  • Emotional well-being, mental health, and work/life resources powered by Spring Health.
  • Wellness programs, including fitness program and equipment reimbursement.
  • Child, adult, and elder back-up care support through Bright Horizons.
  • Adoption assistance.
  • College planning.
  • Tuition reimbursement.
  • Student loan assistance.
  • Commuter benefits in select metropolitan areas.
Equity & Inclusion

Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:

  • Employee Resource Groups:
  • Colleague Connection Committees:
  • Community Involvement Committees:

A culture that encourages colleagues to bring their authentic selves to work:

  • Voluntary self-ID:
  • Pronunciation and phonetic spelling of names:

Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact

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