Head of Wealth Management Marketing Lead

3 days ago

New York, New York, United States Guardian Life Full time
Job Title: Head of Wealth Management Marketing

Guardian Life is seeking a highly skilled and experienced Head of Wealth Management Marketing to lead the development and execution of marketing initiatives for our Wealth Management division. This senior leadership role is critical for driving brand awareness, client engagement, and overall business growth through innovative marketing strategies and effective communication plans.

Key Responsibilities:
  • Develop and implement a comprehensive marketing strategy for the Wealth Management division, aligned with business objectives and growth targets.
  • Collaborate with senior leadership, product development teams, and sales departments to create compelling marketing programs and campaigns.
  • Supervise the creation of core marketing collateral, including digital content, email marketing, presentations, direct mail, newsletters, and pitch books.
  • Stay abreast of industry trends, competitor activities, and consumer behavior to inform marketing strategies and ensure the division remains competitive.
  • Lead a team of marketing professionals, providing guidance, mentorship, and performance management.
  • Ensure compliance with all regulatory requirements related to marketing and communications.
  • Lead the marketing budget, allocating resources effectively to enhance return on investment.
  • Coordinate with external agencies and vendors to implement marketing initiatives.
  • Analyze marketing performance metrics and provide regular reports to senior management, making data-driven recommendations for improvement.
  • Cultivate a culture of innovation and continuous improvement within the marketing team.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven ability in marketing, with a focus on wealth management or financial services.
  • Proven track record of developing and driving successful marketing strategies and campaigns.
  • Strong leadership and team management skills, with the ability to inspire and motivate a team with varied strengths.
  • Excellent communication and presentation skills, with the ability to influence senior partners.
  • Deep understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
  • Analytical attitude with the ability to interpret data and make data-driven decisions.
  • Strong project management skills, with the ability to lead multiple projects simultaneously and meet tight deadlines.
  • High level of creativity and critical thinking.
  • Ability to work collaboratively and build strong relationships across the organization.

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