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Marketing Automation Manager

2 months ago

Little Ferry, New Jersey, United States Swooped Full time
About the Role

The Marketing Automation Manager will support the strategy and execution of communications through our marketing automation platform. This individual will be primarily responsible for the performance of our multichannel marketing platform, ensuring highly personalized campaigns are successfully implemented from planning to execution.

Key Responsibilities
  • Create multi-channel lifecycle programs to include email, SMS, IAM, push, and content cards.
  • Create personalized messaging utilizing Liquid Language and Connected Content.
  • Support the management of the marketing automation infrastructure and architecture to achieve outstanding campaign execution, reporting, and analytics.
  • Work cross-functionally with Data Science, Product Engineering, and Martech teams to manage data ingestion and eventing.
  • Serve as the organization's marketing automation and HTML expert through best practice sharing, training, and peer production oversight.
  • Lead the design, build, and management of systematic A/B testing procedures.
  • Actively collaborate with CRM on campaign strategy and implement strategic outcomes through successful campaign workflow documentation, production, execution, QA, and performance optimization.
  • Report and share performance and optimization recommendations across the organization.
Requirements
  • BS in Marketing or related field (preferred).
  • 5+ years of marketing automation experience (Braze preferred).
  • Experience in app-driven marketing automation.
  • Advanced segmentation experience.
  • HTML coding experience.
  • Understanding of the marketing technology landscape (CRM, data visualization tools, etc.).
  • Demonstrated experience with goal setting, best practices sharing, training, and providing thoughtful and meaningful feedback.
  • An outcome-oriented personality with a high commitment to seeing the job from start to finish and ability to hold themselves accountable for continuous improvement.
  • Ability to be organized and efficient, paying close attention to details while handling multiple tasks under short deadlines.
  • Excellent executive communication and presentation skills.
  • Ability to collaborate and communicate effectively with internal teams to move projects forward.
About Swooped

Swooped is a leading global company in creator commerce, offering a remote-first, productivity-first environment. We provide a competitive compensation and benefits package to meet the needs of you and your family, including 401(k) with company matching, medical insurance, vision insurance, dental insurance, paid maternity leave, paid paternity leave, summer Fridays, and flexible PTO.