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Utility Marketing Strategist

2 months ago

Little Ferry, New Jersey, United States EnergyHub Full time

Company Overview
EnergyHub is dedicated to fostering a sustainable and decentralized energy future by collaborating with utilities and customers. The organization excels in transforming smart devices such as thermostats, electric vehicles, and batteries into virtual power plants that enhance grid stability and encourage the use of renewable energy sources like solar and wind.

Position Summary
This role is for a Marketing Specialist who will work closely with utility partners to design and execute both digital and traditional marketing initiatives aimed at boosting participation in residential demand response programs. This is an excellent opportunity to leverage your marketing and project management expertise while contributing to a company that specializes in energy-related enterprise software.

Main Responsibilities
- Collaborate with utility partners to enhance enrollment in demand response initiatives.
- Build and maintain relationships with utility client contacts to gain support for essential marketing efforts.
- Present marketing strategies, project outlines, and insights to utility clients.
- Promote best practices in program marketing to facilitate efficient enrollment growth.
- Work alongside the client success team to advocate for effective marketing strategies.
- Ensure uniform marketing messaging across various channels.
- Develop engaging content and case studies to improve marketing results for clients.
- Create, edit, and manage marketing materials for utility clients across websites, social media, and email platforms.
- Undertake additional tasks as required.

Key Skills and Experience
- 3-4 years of experience in B2C acquisition marketing.
- Excellent communication and storytelling abilities, with a knack for simplifying complex concepts for clients.
- Familiarity with marketing tactics such as SEO, email marketing, conversion rate optimization, and social media.
- Strong organizational skills with the capacity to manage multiple projects, deadlines, and budgets.
- Data-driven mindset with proficiency in Excel and Google Analytics.
- Informed perspectives on marketing copy, design, and user experience best practices.
- Knowledge of Tableau or similar data visualization tools.
- Understanding of the energy sector or a proven ability to quickly learn about complex industries.
- A genuine curiosity and enthusiasm for learning and building relationships.

Compensation
This position offers a salary range of $70,000 - $85,000, which may vary based on location and experience.

Why EnergyHub?
- Collaborate with talented professionals: We prioritize teamwork, excellence, and continuous learning among our employees.
- Drive meaningful change: New team members are given significant responsibilities to introduce innovative technologies to the market.
- Gain diverse experience: Employees work closely with executives and develop skills across various business functions.

Stay ahead with technology: Exposure to the latest challenges in IoT, SaaS, and machine learning, providing insights into fault tolerance, device optimization, and process modeling.
- Contribute to a greater cause: Help shape the future of energy production and consumption to positively impact the environment.
- Prioritize enjoyment: We foster a strong team culture and recognize the importance of employee well-being in daily work experiences.

Company Benefits
EnergyHub provides a comprehensive benefits package, including full medical coverage for employees and a 401(k) plan with employer matching. We offer a relaxed work environment, flexible scheduling, a stocked pantry, Citi Bike membership, gym subsidies, parental leave, and educational assistance.

EnergyHub is an Equal Opportunity Employer. As part of the application process, we may collect and utilize personal information for candidate evaluation, recordkeeping, analytics, and legal compliance.