Pop Culture Marketing Specialist

1 week ago


Norwalk, Connecticut, United States ReedPOP Full time
Position Overview
As a Marketing Coordinator for Popverse, you will play a pivotal role in enhancing engagement with our vibrant community of pop culture enthusiasts. Your creativity and strategic thinking will be essential in promoting our digital platforms and events.

About the Team

At ReedPop, we are dedicated to producing premier pop culture content through various live events and editorial websites. This position is crucial in translating our dynamic experiences into engaging marketing initiatives.

You will be part of the Popverse marketing team, focusing on fostering membership engagement and amplifying the reach of our content across multiple channels.

Your efforts will connect fans globally with their beloved franchises in movies, television, comics, and anime.


Key Responsibilities
  • Develop and implement strategies to enhance membership engagement, including acquisition and retention campaigns.
  • Create and distribute weekly email newsletters to inform and excite our audience.
  • Collaborate with the editorial team to establish best practices for social media engagement.
  • Drive traffic to Popverse’s written and video content through innovative marketing tactics.
  • Capture and utilize content from ReedPop events to promote Popverse effectively.
  • Assist the Marketing Manager in evaluating the effectiveness of marketing initiatives through key metrics.

Qualifications
  • Experience in marketing consumer products, subscription services, or event promotion is essential.
  • Exceptional copywriting, communication, and interpersonal skills are required.
  • Proficiency in digital marketing, including social media, email, and online advertising.
  • Strong knowledge of Microsoft Office Suite and social media platforms.
  • Familiarity with Adobe Creative Suite (InDesign, Illustrator, and Photoshop) is preferred.
  • Willingness to travel occasionally for events.

Work Environment

We prioritize a healthy work-life balance and offer a supportive work environment. Our organization provides numerous wellbeing initiatives, including shared parental leave, study assistance, and sabbaticals to help you achieve both your immediate and long-term goals.


Benefits

Your wellbeing and satisfaction are vital to us. We are pleased to offer:

  • Health Benefits: Comprehensive medical, dental, and vision coverage.
  • Retirement Plans: 401(k) with matching contributions and an Employee Share Purchase Plan.
  • Wellbeing Programs: Access to wellness platforms, Headspace app subscriptions, and employee assistance programs.
  • Family-oriented benefits, including bonding leave and support for adoption and surrogacy.
  • Paid leave for participation in Employee Resource Groups and volunteering opportunities.

About ReedPop

ReedPop is committed to building businesses that empower individuals and communities. We enhance the power of face-to-face events by integrating data and digital products to create memorable experiences at over 400 events worldwide.

We are dedicated to fostering an inclusive work environment where diverse talents and perspectives thrive, ensuring we are the best place for our customers and employees alike.



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