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Pop Culture Marketing Specialist

2 months ago

Norwalk, Connecticut, United States ReedPOP Full time
Position Overview
As a vital member of the marketing team at Popverse, you will harness your creativity and marketing expertise to enhance engagement with our digital platforms and events centered around pop culture.

About the Team

ReedPop is renowned for producing premier pop culture content globally through live events and digital editorial platforms. Your contributions will be instrumental in bringing these experiences to a wider audience.

In this role, you will collaborate with the Popverse marketing team to boost membership engagement and broaden the reach of our content beyond our website.

Your efforts will connect fans worldwide with their beloved franchises in film, television, comics, and anime.


Key Responsibilities
  • Enhance engagement with Popverse memberships through acquisition and retention strategies, along with effective communication of membership advantages.
  • Develop and distribute weekly email newsletters.
  • Collaborate with the editorial team to implement social media best practices.
  • Drive traffic to Popverse's written and video content.
  • Capture engaging content at ReedPop events to promote Popverse.
  • Assist the Marketing Manager in tracking and analyzing key performance metrics (ROI and KPIs) for all marketing initiatives.

Qualifications
  • Experience in marketing consumer products, subscription services, event marketing, or related fields is essential.
  • Exceptional copywriting, communication, and interpersonal skills are required.
  • Proficiency in digital marketing and advertising, including social media, email, display, and search advertising.
  • Advanced knowledge of Microsoft Office Suite and various social media platforms.
  • Familiarity with Adobe Creative Suite (InDesign, Illustrator, and Photoshop) is preferred.
  • Willingness to travel periodically as needed.

Work Environment

We prioritize a healthy work-life balance within our organization, offering a supportive working environment.

Our benefits include numerous wellbeing initiatives, shared parental leave, educational assistance, and sabbaticals, all aimed at helping you achieve both immediate and long-term goals.


Benefits

Your wellbeing and happiness are crucial to a fulfilling career with us. We are pleased to offer:

  • Health Benefits: Comprehensive medical, dental, and vision coverage through a multi-carrier program.
  • Retirement Benefits: 401(k) plan with matching contributions and an Employee Share Purchase Plan.
  • Wellbeing: Access to a wellness platform with incentives, Headspace app subscription, and Employee Assistance Programs.
  • Short-and-Long Term Disability, Life Insurance, and Critical Illness coverage.
  • Family Benefits, including parental leave, adoption, and surrogacy support.
  • Health Savings, Dependent Care, and Commuter Spending Accounts.
  • Paid leave to engage in Employee Resource Groups and volunteer activities.

About ReedPop

RX is dedicated to empowering individuals, communities, and organizations through face-to-face events, leveraging data and digital products to create memorable experiences across over 400 events in 22 countries.

We are committed to fostering an inclusive workplace where diverse talent can thrive and make a meaningful impact.

RX is part of RELX, a global leader in information-based analytics and decision tools for professional and business customers.