Vice President of Marketing Strategy

2 weeks ago

Vienna, Virginia, United States Alarm Full time
Location: Remote with occasional travel required

Job Overview:

As a seasoned marketing executive, you will play a pivotal role in guiding the Venture Business Unit (VBU) portfolio companies in evaluating and enhancing their marketing effectiveness from conception to implementation.

The VBU portfolio encompasses a diverse and rapidly expanding array of companies that have been either acquired or developed internally. These entities vary in scale and maturity, with many requiring direct, tactical marketing support across various domains. Your mission will be to ensure that the entire portfolio, starting with a select group, adopts an optimized marketing strategy that includes brand management, marketing communications, market analysis, product promotion, channel marketing, and lead generation. This position is akin to a marketing leadership role within a value creation team in a private equity or venture capital setting. You will collaborate closely with the internal marketing team to achieve these objectives.

Reporting Structure: Reports to the Vice President of Growth Operations

Key Responsibilities:
  • Acting as a chief marketing officer across the VBU portfolio, you will evaluate the marketing capabilities of each unit and proactively identify the best strategies for effective marketing execution, whether that involves leveraging internal resources, optimizing existing marketing teams, self-performing tasks, or engaging external partners.
  • Employ an agile, data-informed marketing approach that is attentive to the buyer's journey to drive sales growth.
  • Support the development of marketing strategies and manage annual budgets for designated VBUs.
  • Contribute to M&A due diligence and assist in formulating a marketing value creation strategy for newly acquired companies.
  • Oversee comprehensive demand generation initiatives (both B2B and B2BC) and aid teams in establishing KPIs to assess their impact on organizational goals. Facilitate execution across various marketing channels, including owned (SEO, website, social media, email), paid (digital and content), and earned (events, PR) to position VBUs as industry leaders and expand their user bases.
  • Generate and analyze detailed marketing performance reports for executives within the organization and across the VBU portfolio, focusing on metrics such as ROI/ROAS and key performance indicators.
  • Work closely with the marketing team and other departments to share best practices, implement continuous improvements, and maintain effective marketing programs.
  • Document marketing processes, policies, and training materials, and assist in onboarding new marketing personnel.
  • Collaborate with sales management to monitor and enhance funnel conversion rates.
  • Conduct comparative analyses and reporting across the VBU portfolio, providing insights to leadership.
  • Lead and mentor a select group of marketing professionals within the VBU portfolio.
  • Perform additional duties as assigned.
Required Skills and Qualifications:
  • Proven ability to develop and comprehend business and product strategies, translating them into actionable marketing plans.
  • Strong analytical skills with a demonstrated capacity to derive key business and marketing insights from data analysis.
  • Extensive experience in lead generation across various channels, particularly in digital environments, ideally in both B2B and B2BC contexts.
  • A robust network of third-party firms and independent contractors available for support in VBU marketing execution.
  • Experience managing marketing budgets and comprehensive ROI/KPI reporting.
  • Advanced proficiency with a diverse marketing technology stack.
  • 10+ years of experience in marketing.
  • Experience in a private equity-backed environment is preferred but not mandatory.
  • Bachelor's or MBA degree or equivalent experience.
Why Join Alarm.com?
  • Collaborate with Exceptional Talent: We prioritize hiring top-tier professionals, ensuring a high-performance environment where you can thrive alongside other high achievers.
  • Make a Significant Impact: New team members are entrusted with real responsibilities, empowering you to contribute meaningfully from day one.
  • Gain Comprehensive Experience: Our dynamic environment offers opportunities to work directly with executives and develop expertise across various business areas.
  • Emphasize Enjoyment: We value a vibrant team culture, hosting events such as holiday parties and happy hours to foster camaraderie.
  • Prioritize Collaboration: We believe in the importance of in-person collaboration, with employees working together in the office regularly.
Company Overview:

Alarm.com is a leading cloud-based platform for smart security and the Internet of Things, relied upon by millions of homeowners and businesses to enhance safety, intelligence, and efficiency. We are committed to innovation in rapidly evolving fields such as AI, video analytics, facial recognition, and machine learning. We seek individuals passionate about leveraging technology to drive meaningful change and make a lasting impact.

Company Benefits:

We offer competitive compensation and benefits, including subsidized medical plans, a generous HSA contribution, a 401(k) with employer matching, paid holidays, wellness time, and vacation that increases with tenure. Additional benefits include paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources, and a casual dress code as part of our comprehensive rewards package.

Equal Opportunity Employer:

We are committed to diversity and inclusion in the workplace.

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