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Cybersecurity Product Marketing Specialist
2 months ago
Merlin International, Inc. is dedicated to providing premier cybersecurity solutions, ensuring the protection of both governmental and commercial entities through a comprehensive range of services. Our approach fosters creativity, collaboration, and agility as we strive to deliver state-of-the-art cybersecurity offerings tailored to our clients' needs.
SUMMARY:
We are in search of a proactive and knowledgeable Product Marketing Manager who possesses a thorough understanding of the cybersecurity sector, particularly within the US Public Sector. The ideal candidate will take charge of crafting and implementing go-to-market strategies that promote product integration and adoption, improve market presence, and stimulate demand for our cybersecurity solutions. This position demands a strategic mindset, a passion for technology, and the capability to distill intricate technical ideas into engaging messaging for diverse audiences.
KEY RESPONSIBILITIES:
Go-to-Market Strategy:
- Formulate and execute all-encompassing go-to-market strategies for cybersecurity products and their integrations.
- Collaborate with technical teams to grasp the product roadmap and ensure it aligns with marketing initiatives.
- Identify essential market segments and devise targeted campaigns to enhance awareness and adoption.
- Develop clear, persuasive, and distinctive messaging that articulates the value of our offerings and partners' cybersecurity products to various audiences within the US Public Sector, including technical buyers and decision-makers.
- Create product positioning statements, value propositions, and essential messaging frameworks.
- Work alongside content and creative teams to generate high-quality marketing collateral, such as datasheets, whitepapers, case studies, and presentations.
- Conduct market research to uncover trends, customer requirements, and the competitive landscape.
- Evaluate competitors' products, pricing, and positioning to guide marketing strategies.
- Provide actionable insights to product management and sales teams to inform product development and sales initiatives.
- Create and deliver training materials, sales tools, and presentations to empower the sales team with the knowledge and resources necessary for effective product sales.
- Collaborate with sales to refine sales playbooks, objection handling guides, and customer-facing materials.
- Support the sales team during customer interactions, including participation in calls and meetings as required.
- Partner with marketing and partner teams to design and implement integrated marketing campaigns that generate leads and accelerate the sales pipeline.
- Produce content for webinars, email campaigns, digital advertising, and social media to promote cybersecurity products.
- Monitor and evaluate campaign performance, making data-driven adjustments to enhance outcomes.
- Bachelor's degree in marketing, communications, or computer science.
- A minimum of 5 years of marketing experience, including at least 1-2 years in B2G.
- Relevant industry experience is highly advantageous.
- Dedication to personal and professional integrity and respect for others.
- A hands-on attitude and a collaborative approach.
- Commitment to teamwork and the development of professional relationships.
- A passion for continuous learning, growth, and development.
- Adaptability and comfort with ambiguity and rapid change.
- Strong communication and project management skills.
- A desire to innovate and explore creative solutions to business challenges.
- A professional and respectful attitude towards diverse perspectives and identities.
At Merlin, we strive to empower and inspire our employees to excel. Our work environment is dynamic, collegial, and enjoyable. We offer a wellness package that includes access to an on-site gym, medical, dental, and vision insurance, as well as options for FSA and EAP. Our 401(k) plan includes employer matching, unlimited PTO, and a culture that acknowledges the importance of work-life balance.
Merlin International, Inc. is committed to equal opportunity employment and does not discriminate based on race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, veteran status, or any other status protected by applicable law or regulation. We aim to ensure that all qualified applicants receive equal consideration and that selection decisions are based on job-related factors.
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