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Head of Marketing Strategy

2 months ago

Vienna, Virginia, United States Radiant Digital Full time
Head of Marketing Strategy Job Description

Key Responsibilities:

  • Perform comprehensive market analysis focusing on clientele, industry rivals, and distribution partners.
  • Devise and execute marketing initiatives tailored for a consultancy, professional services, and software development firm.
  • Define and maintain the organization's public persona and communication style across diverse channels.
  • Design and implement marketing campaigns encompassing brand enhancement, interactive marketing, and social media engagement.
  • Oversee all marketing initiatives and manage events along with social media strategies.
  • Work in conjunction with sales teams to bolster relationship-driven business growth.
  • Administer the departmental budget and lead the marketing division.
  • Provide reports to senior management regarding performance metrics and return on investment.

Qualifications:

  • Bachelor's degree in business administration, marketing, communications, or a related discipline.
  • Over 5 years of experience in marketing within professional services, ideally in the technology industry.
  • Proven track record in leading a marketing team and executing successful campaigns.
  • Exceptional attention to detail, organizational skills, and ability to manage multiple tasks simultaneously.
  • Expertise in budget oversight and project/stakeholder management.
  • Outstanding interpersonal, written, and verbal communication abilities.
  • Familiarity with digital marketing tools and platforms.
About Radiant Digital

Radiant Digital is committed to providing cutting-edge technology solutions. Our client-focused methodology enhances the efficiency and effectiveness of all our endeavors.