Associate Director, Retail Media Networks

2 days ago

Chicago, Illinois, United States Digitas Full time
Job Title: Associate Director, Retail Media Networks

Digitas is seeking an experienced Associate Director to join our Retail Media Networks team. As an Associate Director, you will be responsible for overseeing the daily workflow of our commerce campaigns, including plan development, campaign activation and maintenance, and post-buy recaps.

Key Responsibilities:
  • Direct and manage the daily workflow of Digitas' commerce campaigns, including plan development, campaign activation and maintenance, and post-buy recaps
  • Interface with media strategy teams to build strategic shopper-focused campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
  • Serve as a true expert and educate internal commerce media teams on the RMN offerings, RMN search or display campaign setup and optimization strategies
  • Support in the development of the Commerce Media COE and spreading the Commerce Mindset throughout the entire Agency
  • Assume accountability and ownership of campaign execution in platforms such as Amazon, Roundel, Walmart Connect, KPM, Instacart, Criteo and Citrus for assigned client accounts
  • Build and maintain strong relationships with commerce media partners
  • Develop and maintain quality control procedures for campaign implementations
  • Understand and effectively communicate our agency's value proposition in the commerce space, as related to the growth of current and prospective agency accounts
  • Monitor and report on campaign performance
  • Participate in forecasting exercises for senior management
  • Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
Requirements:
  • Six to nine years of deep experience in RMN display and search media buying
  • Expertise in activating search and/or display campaigns within Amazon, Roundel, Walmart Connect, KPM, Instacart, Criteo and Citrus
  • Experience with RMN campaign management platforms, such as Pacvue or Skai
  • In-depth understanding of media planning and programmatic buying
  • Proven experience with at least three or more years of people management experience, overseeing three or more reports in an account management/client services team
  • Strong fluency with the digital media ecosystem– you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
  • Extensive experience in a client service position or role
  • The ability to organize and manage your work and that of the junior staff on the team
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills—you're poised, precise, and above all, kind when relating to others
  • Solid presentation skills and presenting to key stakeholders or senior leadership with confidence
  • Willingness to travel as needed – you're open to new places, new faces and new ideas
  • A four-year college degree

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