Senior Media Strategy Associate
1 week ago
Company Overview:
Publicis Media is a leading media organization that combines the personalized service of a boutique agency with the extensive resources of a global powerhouse. We are dedicated to collaborating with ambitious brands eager for growth, leveraging the vast capabilities of our network to achieve outstanding results.
Position Summary:
The Senior Associate, Media Planning will serve as the primary point of contact for media communications for designated brands, ensuring precise budget management and the effective execution of digital media initiatives. This role requires a deep understanding of client objectives and the ability to apply media knowledge to meet those needs. Collaboration with management in developing and conveying media strategies is essential, as is overseeing the work of junior associates.
Key Responsibilities:
- Support the Manager in crafting digital media strategy options and recommendations.
- Maintain precise budget oversight and ensure timely updates to clients regarding media activities.
- Exhibit a solid grasp of online media principles, including media calculations, audience targeting, and communication objectives.
- Demonstrate proficiency with essential tools and systems.
- Collect and analyze relevant research to formulate strategic, consumer-focused digital media recommendations.
- Foster collaborative relationships with implementation teams to ensure alignment with media strategies and client goals.
- Oversee the execution of digital media plans, monitoring buys and schedules.
- Build strong partnerships with external agencies to facilitate seamless communication.
- Apply creativity and flexibility in problem-solving scenarios.
- Prepare position papers on significant client matters and opportunities.
- Draft media authorizations based on approved plans and project requests.
Qualifications:
- Minimum of 1 year of experience in Media Planning.
- Proficiency in MediaTools is essential.
- Familiarity with competitive analysis tools.
- Working knowledge of syndicated research tools.
- Strong skills in Excel.
- Excellent communication and presentation abilities.
- Professional demeanor with strong teamwork capabilities.
- Curiosity and motivation to learn.
- Proficient in problem-solving with a solutions-oriented mindset.
- Effective time management skills and ability to adapt to changing priorities.
Additional Information:
This position offers a hybrid work model, requiring in-office attendance for part of the week. If selected for an interview, specific details will be discussed.
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