Senior Manager, Retail Media Strategy

2 weeks ago


Chicago, Illinois, United States Dentsu International Full time

Company Overview:
Dentsu International is a leading integrated growth and transformation partner, renowned for its innovative approach and commitment to delivering exceptional results for clients across the globe.

Position Overview:
This remote role is designed for individuals based in the US, focusing on the Commerce & Retail Media sector. The Senior Manager will spearhead strategy, execution, and optimization for significant buy-side Retail Media clients in the Consumer Packaged Goods (CPG) sector.

Key Responsibilities:
- Lead the planning and execution of comprehensive marketing campaigns across various retail media networks, particularly with major retailers.
- Optimize client marketing initiatives by managing campaign performance, including budget oversight, bid management, and strategic adjustments based on analytics.
- Ensure adherence to best practices while leveraging evolving retailer capabilities to meet client objectives.
- Collaborate with reporting teams to create insightful performance reports that guide decision-making.
- Participate in client meetings to discuss performance metrics and provide strategic insights.

Qualifications:
- Minimum of 4 years in digital performance marketing, particularly within eCommerce or retail programmatic environments.
- Proven experience managing large-scale campaigns, including budget management and KPI achievement.
- Proficiency in tools such as MediaOcean/Prisma and MediaTools is highly desirable.
- Strong analytical skills with the ability to interpret data trends and insights effectively.

Compensation and Benefits:
The anticipated salary range for this position is $58,000-$110,400, influenced by various factors including experience and skills. This role also offers eligibility for discretionary incentive compensation, along with a comprehensive benefits package including medical, dental, vision, and 401(k) matching.

Commitment to Diversity:
Dentsu International is dedicated to fostering an inclusive environment and is an equal opportunity employer. We encourage applications from all backgrounds and are committed to providing reasonable accommodations for individuals with disabilities.



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