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Media Planning Senior Associate

2 months ago

Chicago, Illinois, United States Publicis Media Full time
Job Overview

Company Background:
Publicis Media is a premier media organization that merges the nimbleness and personalized service of a boutique firm with the extensive resources and expertise of a global powerhouse.

We are dedicated to collaborating with ambitious brands that seek growth, leveraging the vast capabilities of the Publicis Media network to achieve superior results swiftly.

At Publicis Media, we embody the spirit of the hunt and the success of achieving goals, while remaining committed stewards of the brands we represent. This reflects our legacy as a leader in the industry and acknowledges the necessity for emerging leaders to stand out in a competitive landscape without excessive spending.

Guided by experienced leaders who have a proven track record of assisting disruptive and challenger brands in making significant market impacts, Publicis Media offers personalized service and insights alongside top-tier buying power, research, tools, and measurable outcomes.

Role Responsibilities:

The Senior Associate, Media Planning will serve as the primary contact for media communications for designated brands, ensuring precise budget management and the effective flow of digital media initiatives. Key responsibilities include:

  • Collaborating with the Manager to develop and present digital media strategy options and recommendations.
  • Maintaining accurate budget oversight and providing timely updates to clients regarding media activities.
  • Exhibiting a robust understanding of online media principles, including media calculations, audience targeting, and communication objectives (reach and frequency).
  • Demonstrating proficiency with relevant systems and tools (e.g., MediaTools, Comscore).
  • Collecting and analyzing pertinent research to formulate strategic, consumer-insight-driven digital media recommendations.
  • Fostering collaborative relationships with implementation teams to ensure the delivery of media strategies aligns with brand objectives and client requirements.
  • Overseeing the execution of digital media plans by monitoring purchases and schedules.
  • Building strong partnerships with external agencies to facilitate seamless communication processes.
  • Applying creativity and flexibility in problem-solving scenarios.
  • Preparing position papers and points of view on significant client matters and opportunities.
  • Creating media authorizations based on approved plans and project requests.
Qualifications:
  • Minimum of 1 year of experience in Media Planning.
  • Proficiency in MediaTools is essential.
  • Familiarity with competitive analysis tools (e.g., AdViews, Kantar).
  • Working knowledge of syndicated research tools (e.g., MRI, Comscore).
  • Strong skills in Excel.
  • Excellent communication and presentation abilities.
  • Professional demeanor with a strong capacity for teamwork.
  • Curiosity and motivation to learn.
  • Ability to solve problems with a solution-oriented mindset.
  • Effective time management skills and the ability to adapt to changing priorities.

Additional Information:
This position operates in a hybrid model, requiring in-office attendance three days a week. All information will be treated confidentially in accordance with EEO guidelines.