Digital Media Coordinator
6 days ago
About Retail Business Services
Retail Business Services is a leading provider of retail services and solutions, dedicated to helping businesses succeed in the ever-changing retail landscape.
Job Summary
We are seeking a highly skilled Media Planner to join our team. The successful candidate will be responsible for managing all levels of media, with a focus on digital media, and working closely with our sales and account management teams to develop and maintain strategic communication plans and media recommendations for our clients.
Key Responsibilities
- Partner with sales, account management, and vendors to advise on the best media strategy for performance and reach of campaign goals, with a focus on annual and quarterly planning.
- Ensure that the account team and creative team are apprised of changes to the media plan.
- Develop and foster strong relationships with internal teams and media partners.
- Evaluate media opportunities and present media plans and/or points of view clearly in writing and verbally.
- Analyze web metrics, provide monthly campaign performance reports to clients, and recommend optimizations when appropriate to improve media performance.
- Handle all digital media billing using monthly tracking reports and invoice reconciliation.
- Ensure that advertising messages align with our business objectives.
- Monitor the performance of online and offline advertising campaigns and report the results to vendors and internal stakeholders.
- Research the current media landscape and stay up to date with the latest media trends.
- Determine the most suitable media mix given the nature of each vendor's business, budget, and preferred advertising media.
- Build and maintain relationships with vendors, advertising platforms, and media influencers.
Requirements
- 3 to 5 years of media planning experience in digital media.
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
Preferred Qualifications
- Strong knowledge of a range of online media platforms (websites, social media, etc.) and offline media such as print, TV, and radio.
- Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns.
- Excellent interpersonal and communication skills.
- Proven analytical and organizational skills.
- Effective at working under pressure and meeting tight deadlines.
- Highly proficient in Microsoft Office (Outlook, Excel, PowerPoint).
- An independent self-starter who is self-directed yet also team-oriented.
- Strong project management skills; must be well-organized with the ability to multi-task on multiple projects.
- Flexible and intuitive (can manage complex internal and client relationships).
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