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Customer Relationship Marketing Manager

2 months ago

New York, New York, United States Catholic Health Service Full time

**Job Summary**

Catholic Health Service is seeking a highly skilled Customer Relationship Marketing Manager to lead the development and implementation of our direct-to-consumer marketing initiatives. As a key member of our marketing team, you will be responsible for creating and executing strategies that drive customer acquisition, retention, and loyalty.

**Key Responsibilities:**

  • Develop and implement CRM strategies that support Catholic Health Service's growth initiatives and produce measurable results.
  • Lead and develop tactics that realize customer acquisition, retention, and loyalty.
  • Create and publish pre/post analytics to optimize results and demonstrate ROI to the organization.
  • Oversee content development and deployment that resonates with targeted audiences.
  • Manage and optimize relationships with vendors.
  • Leverage market demographic and claims data to develop marketing automation strategies.
  • Develop processes, define best practices, and support the organization's strategic use of data to further goals related to Catholic Health Service's marketing strategy.
  • Conduct A/B testing to determine content and visuals that resonate with the target audience to achieve optimal KPIs for campaigns.
  • Develop and provide training on core and advanced system functionality for end users, maintaining and furthering the knowledge level of staff around the use of the CRM system.
  • Identify and implement business process improvements and related system enhancements for functional use, and improve efficiencies through automated routines.
  • Ensure systems data is accurately maintained, providing oversight and monitoring.

**Requirements and Qualifications:**

  • Bachelor's degree in marketing or related field and/or equivalent experience.
  • 5-7 years of demonstrated experience administering a CRM system, ideally in healthcare. Marketo experience highly desirable.
  • Demonstrated experience in creating and implementing email campaigns.
  • Proficient with Microsoft Office products, with advanced experience in Excel and some knowledge of SQL is preferred.
  • Channel integration experience (digital, mobile, web, traditional).
  • Experience managing vendors and a team.
  • Strong analytical skills and data-driven thinking to drive ROI reporting.
  • Solid background in customer acquisition, engagement, and retention strategies.
  • Strong organizational and administrative skills, able to set priorities and meet deadlines.
  • Exceptional communication and interpersonal skills.
  • A comprehensive understanding of marketing, including geo-targeting and segmentation.
  • Ability to weave data together from multiple sources to provide a comprehensive view of patient needs.
  • Able to work independently and in a collaborative team environment.
  • Able to perform detailed work with a high degree of accuracy.
  • Able to maintain confidentiality of data.