Sales Director

2 weeks ago

Alexandria, Virginia, United States American Counseling Association Full time
Sales Manager Job Description

The American Counseling Association (ACA) is seeking a highly skilled Sales Manager to join our team. As a Sales Manager, you will be responsible for driving revenue growth through sponsorship, exhibit, and advertising sales.

Key Responsibilities:
  • Manage and execute sales of sponsorships and exhibit space for ACA Annual Conference and virtual events.
  • Identify and sell sponsorship opportunities.
  • Attend meetings with new and existing sponsors and follow up as needed.
  • Demonstrate value to sponsors by gathering and sharing appropriate measures of success.
  • Manage and execute sales of print (Counseling Today) and digital advertisements, and the coordination of purchased member mail lists, providing direction to vendors as needed.
  • Identify potential customers, lead generation and conversion. Upsell client relationships and build long-term relationships.
  • Drive new revenue growth by achieving sales numbers as outlined in department budget.
  • Build strong relationships with potential customers. Nurture and grow customer relationships.
  • Manage the on-site exhibits and sponsorship function at the ACA conference.
  • Work with the Marketing and Communications team to prepare sales material and develop sales presentations and other materials to explain and market ACA's offerings.
  • Analyze market conditions and adjust sales outreach accordingly.
  • Working with the Director, evaluate performance and pricing of existing advertising and sponsorship opportunities and regularly monitor competitors and industry to ensure competitive pricing and offerings. Produce sponsorship fulfillment reports to demonstrate ROI and use reports to leverage sales of additional opportunities.
  • Collaborate with other members of staff to align sales/sponsorship goals with ACA's capabilities and to identify value propositions that will excite partners.
  • Perform administrative responsibilities, including pipeline management, contract management, and financial/budget management. Monitor financial performance and report to management.
Requirements:
  • Bachelor's degree and at least four years of sales experience required.
  • Must have a broad knowledge of and experience in sales, events, and client relations.
  • Must have strong sales, interpersonal (internal and external) and negotiation skills.
  • Must have experience creating new sales leads and new relationships.
  • Ability to gather, interpret, analyze, and report statistics and other data.
  • Excellent interpersonal, verbal, written, organizational, and computer skills.
  • Experience working with association management/membership/customer relationship systems preferred.
  • Administrative project management skills to coordinate people, materials, and budgets.
  • Exceptional interpersonal, communication, negotiation, and presentation skills.
  • Demonstrated ability to work independently and on a team, always showing respect for the diverse constituencies of ACA and within its membership.
Location & Flexibility:

Hybrid - must reside within the Washington DC Metro Area.

Please include salary requirements.

An Equal Opportunity/Affirmative Action/Pro Disabled and Veteran Employer At ACA, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status, or any other protected status designated by federal, state, or local law.

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