Brand Strategy Leader

7 days ago


Ft Pierce, Florida, United States Indian River State College Full time
About the Role

We are seeking a highly skilled and experienced Brand Experience Director to join our team at Indian River State College. As a key member of our leadership team, you will be responsible for developing and executing comprehensive brand strategies that enhance our visibility and reputation.

Key Responsibilities
  • Brand Strategy Development: Develop and implement innovative brand strategies that align with our college's mission and goals.
  • Brand Guidelines: Oversee the creation and maintenance of brand guidelines to ensure consistency across all platforms.
  • Market Analysis: Conduct brand audits and analyze market trends to inform strategic decisions.
  • Marketing Campaigns: Collaborate with the Marketing and Communications team to design and execute marketing campaigns that effectively communicate our brand message.
  • Event Planning: Lead the planning and execution of major college events, including commencement and community outreach events.
  • Digital Marketing: Develop and lead the digital marketing strategy, including social media, email campaigns, and online advertising.
  • Web Presence: Manage the college's web presence, ensuring the website is user-friendly, visually appealing, and aligned with branding guidelines.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, Public Relations, or related field; Master's degree preferred.
  • Experience: Minimum of seven (7) years' experience in brand management, marketing, PR-related roles, with at least 3 years in a leadership role; preference in a higher educational setting.
  • Skills: Proven track record of developing and executing successful brand strategies, managing large-scale events, digital marketing strategies, and public relations efforts.


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