Brand Experience Director

3 days ago

Ft Pierce, Florida, United States Indian River State College Full time
Job Summary

This is a leadership role responsible for overseeing and enhancing the institution's brand presence across multiple platforms. Develop and execute strategies that create a consistent and engaging brand experience across all touchpoints. Collaborate with various departments to ensure that all branding initiatives align with the college's mission and goal.

Key Responsibilities:

  • Develop and implement comprehensive brand strategies to enhance the college's visibility and reputation.
  • Oversee the creation and maintenance of brand guidelines to ensure consistency across all platforms.
  • Conduct brand audits and analyze market trends to inform strategic decisions.
  • Collaborate with the Marketing and Communications team to design and execute marketing campaigns that effectively communicate the college's brand message.
  • Manage the production of marketing materials, including digital content, brochures, advertisements, and promotional items.
  • Ensure that all marketing communications adhere to brand standards and are delivered on time and within budget.
  • Develop and implement an integrated brand strategy that encompasses all aspects of the college experience from admissions to alumni relations.
  • Oversee the creation and management of brand assets, ensuring consistency and high quality across all platforms and materials.
  • Manage relationships with 3rd party service providers/ external agencies and vendors to produce innovative and impactful brand campaigns /brand projects on time and within budget.
  • Lead the planning and execution of major college events including commencement, community outreach events and special occasion.
  • Collaborate with internal and external stakeholders to ensure events are executed seamlessly and reflect the college's brand.
  • Develop and lead the digital marketing strategy, including social media, email campaigns, and online advertising.
  • Manage the college's web presence, ensuring the website is user-friendly, visually appealing, and aligned with branding guidelines.
  • Analyze market trends and conduct research to inform brand positioning and messaging that resonates with diverse audiences.

Requirements:

  • Bachelor's degree in Marketing, Communications, Public relations or related field; Master's degree preferred.
  • Minimum of seven (7) years' experience in brand management, marketing, pr related roles, with at least 3 years in a leadership role; preference in a higher educational setting.
  • Proven track record of developing and executing successful brand strategies. managing large-scale events, digital marketing strategies, and public relations efforts.
  • Strong leadership and team management skills with the ability to inspire and guide a diverse team.
  • Excellent communication skills - both verbal and written and collaboration abilities.
  • Familiar with the latest marketing technologies and platforms.
  • Ability to think both creatively and strategically.
  • Detail-oriented with the ability to manage tight timelines, priorities, and resource constraints.
  • Ability to adapt to changing priorities and thrive in a fast-paced environment.
  • Ability to use good judgment and discretion with a strong work ethic.
  • Excellent interpersonal skills and ability to interact diplomatically with the public, support staff, and College administrators in a professional, and timely manner.

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