Regional Marketing Activation Lead

1 week ago

New York, New York, United States SoHo Experiential LLC Full time
Job Overview

As the Regional Marketing Activation Lead, you will act as the key representative between Soho and our spirits client's engagement within both On and Off National & Regional Accounts. Your role will encompass the direct management of staffing agency partners to strategize and implement sampling and experiential marketing initiatives for Campari's National Accounts.


Your Responsibilities Include:
  • Recruiting, training, and overseeing third-party agencies to guarantee exceptional execution of sampling, local market, and experiential events.
  • Being the primary daily contact for the client's Field Marketing Manager (FMM) and National & Regional Sales Manager.
  • Collaborating with the National & Regional Sales Manager to monitor the status of all programming and events in your designated area.
  • Taking full ownership of National Account programs and activations, including pre-planning, call management, execution, and recapping.
  • Building budgets and managing/delegating programs for locally generated ad hoc, brand, trade, or special events in partnership with your respective FMM and National & Regional Sales Manager.
  • Overseeing sampling allocations with local market agency support in conjunction with other RAMs to ensure flawless execution.
  • Managing, forecasting, and assisting in POS sourcing, inventory management, and warehousing needs by collaborating with the client's national POS manager and coordinating with third-party suppliers based on the local activation calendar and national sampling requirements.
  • In collaboration with FMM & National/Regional Sales Manager, managing National & Regional activation calendars with support and input from FMM/Sales.
  • Assisting with the coordination of customer conferences, trade shows, and flagship programs.
  • Traveling to key activations and local agencies as necessary.
  • Attending key activations in the market for quality assurance.

Qualifications and Skills:
  • High School Diploma or GED.
  • 5+ years of relevant industry experience in Field Marketing, Mass Sampling Programs, and Experiential Marketing agency roles.
  • Experience managing multiple direct reports to support daily business operations is essential.
  • Experience overseeing third-party staffing agencies.
  • Prior experience in the spirits industry with a strong understanding of legal compliance is required.
  • A self-starter with strategic thinking abilities and proactive problem-solving skills.
  • Exceptional communication and organizational skills with a keen attention to detail.
  • Strong written, verbal, and public speaking abilities.
  • Proficient in budget and expense management.
  • Willingness to travel up to 60% within your assigned territory.
  • Ideally based near a major US city.

What We Provide:
  • Competitive compensation.
  • Comprehensive benefits package including medical, vision, dental, and access to various wellness programs.
  • A generous PTO policy that includes company holidays, vacation days, and wellness days.
  • Opportunities for professional development and growth while making a meaningful impact.
  • A collaborative team that values each other as much as the work we produce.

Soho Experiential is committed to fostering a diverse workplace and is an equal opportunity employer. We do not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

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