Regional Marketing Strategist

2 weeks ago

New York, New York, United States Convene Full time

Company Overview:

Convene is dedicated to fostering a diverse and inclusive workplace, believing that varied perspectives enhance our team dynamics. We embody our core values of GRIT (Genuine, Relentless, Integrity & Teamwork) and are committed to continuous improvement and growth.

Position Summary:

We are looking for a Regional Marketing Manager to enhance our Marketing division. This role will report to the VP of Performance and Regional Marketing and will be pivotal in executing both national and local marketing strategies.

Key Responsibilities:

  • Assist in crafting and executing a regional marketing strategy that aligns with national goals, encompassing various marketing channels such as email, events, and partnerships.
  • Localize and implement global brand campaigns tailored to specific market needs.
  • Analyze and report on the effectiveness of regional and national marketing initiatives.
  • Collaborate with local leadership to identify market trends and opportunities for growth.
  • Manage the regional marketing budget and provide insights on its allocation across properties.
  • Work cross-departmentally with sales, operations, and finance to support marketing objectives.
  • Facilitate local sales teams in their business development efforts.
  • Engage with community events and networking opportunities to enhance brand visibility.
  • Represent the company at various meetings and events.
  • Support market openings, transitions, and acquisitions through strategic planning and execution.

Partnerships and Community Engagement:

  • Coordinate regional events, including pre-opening and client appreciation gatherings.
  • Support participation in local trade shows and marketing events.
  • Build relationships with community partners and local businesses.
  • Drive partnership agreements with regional associations and industry groups.
  • Develop a deep understanding of the regional market landscape, including buyer personas and trends.

Marketing Communications:

  • Provide content support for various digital channels, ensuring relevance and alignment with local needs.
  • Establish connections with local influencers and manage business-specific communications.
  • Assist with local public relations and media engagement.
  • Educate teams on marketing initiatives through regular collaboration with local leadership.
  • Ensure consistent branding and messaging across all marketing materials.

Candidate Profile:

  • Minimum of 5 years in marketing, project management, or partnership management.
  • Proficient in data analysis to inform marketing strategies.
  • Detail-oriented with strong problem-solving abilities.
  • Excellent communication and organizational skills.
  • Experience in commercial real estate, architecture, or hospitality is advantageous.
  • Familiarity with marketing technologies and social media best practices is a plus.

Requirements:

  • This role requires regular onsite presence across multiple properties within the region.
  • The candidate should be prepared for a dynamic environment with potential for expansion into new markets.

Compensation:

The salary range for this position is between $100,000 and $110,000, with eligibility for an annual performance bonus.

About Convene:

Convene is a premier lifestyle hospitality company that specializes in creating and managing high-quality meeting and event spaces. We are recognized as a leading provider of dedicated venues in the U.S. and U.K., with a commitment to enhancing tenant experiences and increasing property value.

Benefits:

  • Comprehensive health coverage starting from day one.
  • Flexible vacation policy and time off for personal milestones.
  • 401K plan with company matching.
  • Opportunities for professional development and growth.
  • A supportive and collaborative company culture.

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