Regional Marketing Lead

1 week ago

New York, New York, United States Fourth Ltd. Full time
Job Overview

Note: Candidates must have experience in a standalone capacity within a SaaS organization.

Fourth Ltd. is seeking a Regional Marketing Lead, a specialist in Demand Generation with a background in B2B SaaS marketing to join our expanding marketing team. This role will be based in our regional office.

The Regional Marketing Lead will report directly to the Vice President of Marketing and will be tasked with leveraging their expertise, creativity, and leadership skills to meet strategic objectives. This includes developing and executing tactics that will enable Fourth to swiftly and effectively launch its marketing demand generation initiatives.

The ideal candidate will possess a well-rounded marketing background with at least 6 years of experience in B2B demand generation, targeting diverse Buyer Personas, including C-level Executives, Vice Presidents of Fortune 500 companies, and Directors in the hospitality sector, through both offline (events and tradeshows) and digital channels (SEM, SEO, display advertising, PPC, webinars, email, and social media).

Role Summary

You will be responsible for driving comprehensive regional marketing campaigns and programs that are innovative, proactive, and cost-efficient. Your efforts will focus on attracting potential clients, generating excitement about Fourth's transformative technology, and guiding prospects through the conversion process. You will create, adapt, and optimize multi-channel digital and event-based campaigns to generate high-quality leads for our sales team as we aim to expand our customer base.

Key Objectives

  1. Utilize your expertise in digital and event marketing to design, manage, and enhance marketing programs that yield high-quality leads.
  2. Establish a robust demand generation system and lead nurturing process with measurable, repeatable, and automated methods that drive qualified demand and facilitate conversion.
  3. Assist in the implementation of necessary systems, tools, and technologies.
  4. Analyze data and the buyer journey to optimize every interaction, maximize conversions, and ensure an exceptional experience.
  5. Collaborate with Communications and Events teams to ensure digital marketing activities leverage all PR, events, and brand-building efforts.
  6. Work closely with the sales team to ensure marketing activities align with commercial objectives.
  7. Coordinate with the UK Marketing Team to ensure field marketing initiatives effectively utilize marketing content at the right time.
  8. Develop and communicate a campaign schedule, report on campaign performance, and ensure alignment with commercial goals.

Key Responsibilities

  • Implement a measurable, repeatable, and automated process that supports demand generation, lead qualification, and nurturing.
  • Execute demand and lead generation programs tactically.
  • Refine lead scoring methodologies in collaboration with Marketing and Inside Sales teams.
  • Utilize Marketing Automation software effectively.
  • Evaluate new leads for qualification to enhance the sales pipeline.
  • Develop and implement email, digital, and event marketing campaigns across all channels.
  • Ensure effective communication between Marketing and Inside Sales teams to achieve business objectives.
  • Track and refine campaign performance through analytics, focusing on metrics such as conversion rates and cost per lead.
  • Incorporate tradeshows and events into lead generation strategies.
  • Develop and execute demand generation campaigns, including writing blogs, web pages, email templates, and repurposing product materials.
  • Continuously improve email lead nurturing programs to advance prospects through the marketing and sales pipeline.
  • Experience in online marketing demand generation strategies, including SEM, SEO, and analytics.
  • Manage third-party contractors and vendors effectively.

Desired Skills & Experience

  • Hands-on experience in B2B demand generation.
  • Proven ability to optimize website and landing page user experiences to enhance lead conversions.
  • Experience managing the lead sales funnel using a CRM.
  • Familiarity with Content Management Systems (CMS).
  • Expertise in digital marketing campaign optimization.
  • Experience in event marketing and coordination.
  • Ability to develop content marketing materials for demand generation, including videos, white papers, and case studies.
  • Experience with email and affiliate marketing.
  • Skills in landing page development, including content creation.

About Fourth Ltd.

Founded in 1999, Fourth Ltd. provides operational software solutions to over 1,100 customers worldwide, including prominent brands in the hospitality sector. Our mission is to replicate our UK success in the US, enabling multi-site hospitality operations to enhance profitability and operational efficiency through our workforce planning and inventory solutions, supported by advanced business reporting.

  • Regional Marketing Lead

    1 week ago

    New York, New York, United States Fourth Ltd. Full time

    Job OverviewNote: We are seeking candidates with proven experience in a standalone capacity within a SaaS environment.Fourth Ltd. is on the lookout for a Regional Marketing Lead, specializing in Demand Generation with a strong background in B2B SaaS marketing. This pivotal role will be based in our regional office.The Regional Marketing Lead will report...

  • Regional Marketing Lead

    1 week ago

    New York, New York, United States Fourth Ltd. Full time

    Job OverviewNote: Candidates must have a proven track record in a dedicated role within a SaaS environment.Fourth Ltd. is in search of a Regional Marketing Lead, specializing in Demand Generation with substantial B2B SaaS experience to enhance our marketing division. This role will be based in our regional office.The Regional Marketing Lead will report...

  • Regional Marketing Lead

    1 week ago

    New York, New York, United States Fenergo Full time

    Job OverviewFenergo stands as the premier provider of Client Lifecycle Management (CLM) solutions, revolutionizing the way financial institutions, asset management firms, fintech companies, and corporate entities onboard and manage their clients throughout the entire client lifecycle.Our software seamlessly orchestrates every client journey, from initial...

  • Regional Marketing Activation Lead

    2 weeks ago

    New York, New York, United States SoHo Experiential LLC Full time

    Job OverviewAs the Regional Marketing Activation Lead, you will act as the key point of contact between Soho and our spirits client within the designated region. Your role will encompass the direct management of staffing agency partners across multiple markets to implement sampling and experiential marketing initiatives.Your Responsibilities...

  • Regional Marketing Activation Lead

    1 week ago

    New York, New York, United States SoHo Experiential LLC Full time

    Job OverviewAs the Regional Marketing Activation Lead, you will act as the main point of contact between Soho and our spirits client's representation in both On and Off National & Regional Accounts. Your role will encompass direct oversight and management of staffing agency partners to strategize and implement sampling and experiential marketing initiatives...

  • Regional Marketing Activation Lead

    1 week ago

    New York, New York, United States SoHo Experiential LLC Full time

    Job OverviewAs the Regional Marketing Activation Lead, you will act as the key representative between Soho and our spirits client's engagement within both On and Off National & Regional Accounts. Your role will encompass the direct management of staffing agency partners to strategize and implement sampling and experiential marketing initiatives for Campari's...

  • Regional Marketing Lead, New York

    2 weeks ago

    New York, New York, United States Convene Full time

    Convene is an Equal Employment Opportunity Employer and we believe that diverse teams are the best teams. We live our values of GRIT (Genuine, Relentless, Integrity & Teamwork) and strive to create an inclusive and equitable workplace where everyone can be their true selves, where we all show up for each other. In line with our goal to be 1% better every...

  • Regional Marketing Strategist

    2 weeks ago

    New York, New York, United States Fenergo Full time

    Job OverviewFenergo stands as the premier provider of Client Lifecycle Management (CLM) solutions, revolutionizing the way financial institutions, asset management firms, fintech companies, and corporate entities onboard and manage their clients throughout the entire client lifecycle.Our software seamlessly orchestrates every client journey, starting from...

  • Regional Marketing Strategist

    1 week ago

    New York, New York, United States Fenergo Full time

    Job OverviewFenergo stands as the premier provider of Client Lifecycle Management (CLM) solutions, revolutionizing the onboarding and management processes for financial institutions, asset management firms, fintech companies, and corporate entities throughout their client lifecycle.Our software seamlessly orchestrates every client interaction, starting from...

  • Regional Marketing Strategist

    2 weeks ago

    New York, New York, United States Convene Full time

    Company Overview:Convene is dedicated to fostering a diverse and inclusive workplace, believing that varied perspectives enhance our team dynamics. We embody our core values of GRIT (Genuine, Relentless, Integrity & Teamwork) and are committed to continuous improvement and growth.Position Summary:We are looking for a Regional Marketing Manager to enhance our...

  • Bilingual Regional Brand Ambassador

    1 week ago

    New York, New York, United States Enthuse Marketing Full time

    About Enthuse Marketing:We are a dynamic team of professionals dedicated to delivering innovative marketing solutions that drive growth and success. Our expertise spans business development, branding, and marketing, with a passion for creativity and knowledge sharing.Job Title: Regional Brand AmbassadorThe Regional Brand Ambassador position requires a...

  • Regional Marketing Manager

    2 months ago

    New York, New York, United States Nanit Full time

    About Nanit:Welcome to Nanit, the high-growth baby tech company that is changing the way parents view their babies' wellness through the world's most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep...

  • Regional Marketing Coordinator

    5 days ago

    New York, New York, United States Unily Full time

    About UnilyUnily partners with the world's largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Este Lauder Companies, CVS Health, and British Airways, use Unily's market-leading Employee Experience platform to improve productivity, streamline communication, and...

  • Embajador Regional Bilingüe

    2 weeks ago

    New York, New York, United States Enthuse Marketing Full time

    Acerca de la Empresa:En Enthuse Marketing, contamos con un equipo de individuos apasionados que poseen una amplia gama de conocimientos en negocios, marca y marketing. Nos dedicamos al crecimiento constante, la creatividad y al intercambio de nuestro saber. Creemos en influir e inspirar a otros a través de nuestras experiencias y relatos, manteniendo...

  • Oncology Regional Marketing Director

    1 month ago

    New York, New York, United States Gilead Sciences Full time

    For Current Gilead Employees and Contractors:Please log onto your Internal Career Site to apply for this job.At Gilead, we're creating a healthier world for all people.For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these...

  • Regional Marketing Manager

    1 week ago

    New York, New York, United States TEAM Full time

    Job SummaryWe are seeking a highly organized and detail-oriented Regional Marketing Manager to join our team at TEAM. As a key member of our marketing team, you will be responsible for managing and executing marketing campaigns across various regions.Key ResponsibilitiesClient Relationship ManagementDevelop and maintain strong relationships with clients to...

  • Regional Marketing Operations Specialist

    2 weeks ago

    New York, New York, United States Hibob Full time

    Job Overview Company Background HiBob is dedicated to revolutionizing the way modern, mid-sized enterprises manage their workforce. Our innovative HR platform empowers HR professionals and managers to effectively connect, engage, develop, and retain exceptional talent. Since our inception in 2015, we have experienced remarkable growth, supported by...

  • Bilingual Regional Ambassador

    3 days ago

    New York, New York, United States Enthuse Marketing Full time

    Job DescriptionWe are a dynamic team of marketing professionals at Enthuse Marketing, proud of our expertise in the spirits industry. We are united in our passion for delivering exceptional brand experiences and sharing our knowledge with others.We value creativity and believe that it is key to our unique approach. We aspire to influence and inspire people...

  • Regional Marketing Operations Specialist

    2 weeks ago

    New York, New York, United States Hibob Full time

    Job Description About HiBob HiBob is dedicated to revolutionizing the way mid-sized enterprises manage their workforce. Our innovative HR platform empowers HR professionals and managers to effectively connect, engage, and nurture top talent. Since our inception in 2015, we have experienced remarkable growth, serving over 3,500 companies worldwide. ...

  • Regional Marketing Manager

    1 week ago

    New York, New York, United States TEAM Full time

    Job OverviewAs a Regional Marketing Manager at TEAM, you will play a key role in driving business growth and success through the development and execution of strategic marketing campaigns.Key ResponsibilitiesClient Relationship ManagementBuild and maintain strong relationships with clients to ensure alignment of business objectives.Communicate effectively...