Regional Marketing Manager

2 months ago

New York, New York, United States Nanit Full time

About Nanit:

Welcome to Nanit, the high-growth baby tech company that is changing the way parents view their babies' wellness through the world's most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About the Role:

We are seeking an experienced Regional Marketing Manager to oversee and drive marketing strategies for Nanit's international business. The perfect candidate will be a strong leader and strategic thinker, equipped with extensive knowledge and a profound understanding of regional markets. This role will report into our Senior Director, Growth Marketing and will collaborate closely with distributors to ensure alignment with overall global marketing initiatives while adapting to local market needs.

What you'll be doing:

  • Launch and drive comprehensive digital marketing plans for all international markets that aligns with Nanit's overall global marketing objectives, while reaching new audiences at scale
  • Collaborate with distributors to develop joint marketing plans and initiatives with measurable goals and KPIs
  • Maintain revenue/performance reports for each region along with the total international business. Report out weekly on performance, proactively identifying opportunities to drive growth.
  • Develop and implement marketing tools and promotional strategies for new market entry
  • Build strong relationships with local distributors and collaborate to adapt marketing materials and content to resonate with the target audience in different regions
  • Analyze local market trends and consumer insights to optimize marketing strategies and improve messaging and brand positioning across all channels
  • Plan and coordinate international trade shows, conferences, and other marketing events
  • Lead and coordinate marketing campaigns, product launches, and promotional activities across multiple markets
  • Manage marketing budgets effectively, ensuring ROI and cost-efficiency
  • Stay abreast of industry trends, emerging technologies, and competitive developments to maintain a competitive edge

Who You Are:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Proven experience (5+ years) in international marketing, with a focus on managing markets in Europe and Asia
  • Strong understanding of cultural nuances and market dynamics in European and Asian regions
  • Project management experience and ability to see complex projects from beginning to end
  • Experience working with digital ad platforms (Meta, Google) and analyzing performance marketing metrics.
  • Ability to travel 25-30% of the time
  • Ability to conduct early morning and late evening calls
  • Experience working with distributors and channel partners in a global context
  • Strategic thinker with a track record of developing and implementing successful marketing strategies.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
  • Analytical mindset with proficiency in market research, data analysis, and ROI metrics.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

This is a hybrid role that will require prospective candidates to be in our NYC headquarters 3 days per week.

Salary Range: $95K - $105K base salary, plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

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