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Regional Marketing Strategist

2 months ago

New York, New York, United States Fenergo Full time
Job Overview

Fenergo stands as the premier provider of Client Lifecycle Management (CLM) solutions, revolutionizing the onboarding and management processes for financial institutions, asset management firms, fintech companies, and corporate entities throughout their client lifecycle.

Our software seamlessly orchestrates every client interaction, starting from initial Know Your Customer (KYC) processes and client onboarding, through to automating regulatory compliance and facilitating ongoing monitoring throughout the client lifecycle, including transaction monitoring and perpetual KYC, all the way to client offboarding.

With a strong reputation for our extensive financial services knowledge and regulatory expertise, Fenergo ensures that financial institutions remain resilient against evolving Environmental, Social, and Governance (ESG), KYC, Anti-Money-Laundering (AML), tax, and prudential regulations across over 120 jurisdictions.

Role Responsibilities

The Marketing Manager for the Americas will play a pivotal role in generating a robust pipeline for the region. This position entails overseeing specific market segments and spearheading both online and offline marketing initiatives, campaigns, and events within the United States. You will be tasked with crafting and executing marketing strategies that yield measurable results in collaboration with Business Development Representatives (BDR), Sales, Global Marketing, and Product Marketing teams.

You will be responsible for managing the Marketing Funnel for the Americas, ensuring effective demand stimulation through quality leads and tailoring campaigns to address each stage of the funnel, while delivering impactful marketing experiences that align with our regional sales objectives.

Key Duties
  • Americas Marketing Plans: Develop, agree upon, and implement marketing strategies that align with the Americas' objectives across various segments, ensuring sufficient demand generation that translates into opportunities.
  • Utilize diverse tactics to stimulate demand in critical areas, such as Account-Based Marketing for Priority Accounts and demand generation strategies for other accounts.
  • Oversee the Marketing Funnel for the Americas, ensuring the right quality and quantity of leads flow efficiently through the funnel and are accelerated as necessary.
  • Evaluate campaign outcomes to ensure we achieve desired results. Maintain your scorecard and present these findings to key stakeholders (Marketing, Product Marketing, Sales, BDR teams).
  • Ensure timely and budget-compliant delivery of all events and marketing campaigns, measuring and reporting on their effectiveness.
Local Digital, Content & ABX Campaigns:
  • Design and implement tailored Account-Based Experience (ABX) campaigns for key accounts.
  • Plan and execute localized campaigns for the Americas, aimed at stimulating demand generation for the regional marketing funnel.
  • Collaborate closely with the Sales team to identify buying committees and enhance their engagement with the Marketing Funnel.
  • Adapt digital and content marketing strategies to meet the needs of the regional sales team, deploying campaigns across all necessary digital channels.
  • Work with internal marketing teams to produce localized and region-specific press releases and case studies.
Event Management:
  • Take ownership of all regional events, leading the organization of webinars and roundtables for the Americas. Collaborate with the Global Events team for any relevant global events.
  • Assess third-party events based on Fenergo's criteria and define success metrics for each event.
  • Participate in relevant trade shows and events, providing onsite management and decision-making.
  • Create comprehensive event plans for every event, webinar, or roundtable, detailing key elements, investments, and KPIs.
  • Compile post-event evaluation reports to assess success and ROI.
Cross-Team Collaboration:
  • Engage with teams across Sales, Business Development, Product Marketing, Content Marketing, Digital Marketing, and Partner & Customer Marketing to execute core campaigns that deliver outstanding results.
  • Advocate for the sales region you support, helping the marketing department understand their priorities.
  • Document and share lead/customer intelligence with the sales team.
Desired Qualifications
  • Bachelor's degree in Marketing, Communications, or a related business field.
  • Over 5 years of marketing experience.
  • Proven track record in delivering, accelerating, and expanding sales pipelines through marketing efforts.
  • Fluency in English.
  • Demonstrated proficiency with marketing tools such as Marketo, Salesforce, Demandbase, On24, or similar platforms.
Preferred Qualifications
  • Experience in a rapidly growing technology company.
  • Familiarity with financial service clients.
Company Values

At Fenergo, we aspire to be global leaders in all our operational categories, fostering a high-performing, collaborative team environment that meets our clients' needs.

  • Collaboration: Working together to achieve excellence.
  • Outcomes: Driving success in every engagement.
  • Respect: Fostering a culture of inclusion and belonging.
  • Excellence: Continuously raising the bar.
Benefits
  • Comprehensive Medical, Dental, and Vision coverage provided by Cigna.
  • Access to Cobra Coverage for continued health insurance during transitions.
  • Employee Assistance Programme via Cigna for personal and professional support.
  • 401k program for retirement savings.
  • Life, Accident, and Disability coverage through Cigna.
  • Annual company bonus recognizing contributions to success.
  • 20 days of Paid Time Off for work-life balance.
  • 3 company closure days for additional personal time.
  • Extensive training programs through 'Fenergo University' for skill enhancement.
  • Buddy system for new starters to ensure smooth onboarding.
  • Opportunity to work on innovative Fintech products with the latest tools and technologies.
  • Defined training and role tracking for career development.
  • Complimentary lunches in the office.
  • Work From Home setup allowance for a productive remote environment.
  • Access to Savings Accounts for financial management.
  • Salary range: 115,000 USD.
Diversity, Equality, and Inclusivity

Fenergo is an equal opportunity employer, committed to fostering a diverse and inclusive workplace where all employees are valued and respected. We do not discriminate based on any characteristic protected by law. Our hiring decisions are based solely on qualifications, merit, and business needs, as we believe a diverse workforce enriches our culture and drives innovation.