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Regional Marketing Lead

2 months ago

New York, New York, United States Fenergo Full time
Job Overview

Fenergo stands as the premier provider of Client Lifecycle Management (CLM) solutions, revolutionizing the way financial institutions, asset management firms, fintech companies, and corporate entities onboard and manage their clients throughout the entire client lifecycle.

Our software seamlessly orchestrates every client journey, from initial Know Your Customer (KYC) processes and client onboarding to automating regulatory compliance and enabling ongoing monitoring throughout the client lifecycle, including transaction monitoring and perpetual KYC, all the way to client offboarding.

Recognized for our extensive expertise in financial services and regulatory compliance, Fenergo offers an innovative rules engine that ensures financial institutions remain resilient against evolving Environmental, Social, and Governance (ESG), KYC, Anti-Money-Laundering (AML), tax, and prudential regulations across over 120 jurisdictions.

As a Marketing Manager for the Americas, you will play a pivotal role in generating a robust pipeline for the region. You will oversee specific segments and spearhead both online and offline marketing initiatives, campaigns, and events across the Americas. Your responsibilities will include crafting and executing marketing strategies that yield measurable results in collaboration with Business Development Representatives (BDR), Sales, Global Marketing, and Product Marketing teams.

Key Responsibilities

Americas Marketing Strategy:

  • Develop, align, and implement marketing strategies that resonate with the Americas' objectives across various segments, ensuring a steady flow of demand that translates into opportunities.
  • Utilize diverse tactics to stimulate demand in key areas, such as Account-Based Marketing for priority accounts and demand generation strategies for other segments.
  • Manage the Marketing Funnel for the Americas, ensuring a balanced flow of quality leads and optimizing their progression through the funnel.
  • Evaluate the outcomes of each campaign, maintaining a scorecard to present results to key stakeholders, including Marketing, Product Marketing, Sales, and BDR teams.
  • Ensure timely and budget-compliant execution of all events and marketing campaigns, while measuring and reporting their effectiveness.

Local Digital, Content & ABX Campaigns:

  • Design and implement tailored Account-Based Experience (ABX) campaigns for key accounts.
  • Plan and execute localized campaigns for the Americas, aimed at driving demand generation.
  • Collaborate closely with the Sales team to identify key decision-makers and enhance their engagement with the Marketing Funnel.
  • Adapt digital and content marketing initiatives to align with the regional sales team's needs, utilizing all relevant digital channels.
  • Work with internal marketing teams to produce localized press releases and case studies, as well as partner and customer marketing initiatives.

Event Management:

  • Take full ownership of all regional events, leading the organization of webinars and roundtables for the Americas, while coordinating with the Global Events team for any relevant global events.
  • Assess third-party events based on Fenergo's criteria and define success metrics for each.
  • Participate in relevant trade shows and events, managing on-site activities and decision-making.
  • Create comprehensive event plans for each initiative, detailing key elements, investments, and desired KPIs.
  • Prepare post-event evaluation reports to assess success and return on investment.

Cross-Functional Collaboration:

  • Engage with teams across Sales, Business Development, Product Marketing, Content Marketing, Digital Marketing, and Partner & Customer Marketing to execute impactful campaigns.
  • Act as an advocate for the sales region, ensuring the marketing department understands regional priorities.
  • Document and share lead and customer insights with the sales team.
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 5 years of marketing experience.
  • Proven track record in generating and expanding sales pipelines through marketing initiatives.
  • Fluency in English.
  • Experience with marketing automation tools such as Marketo, Salesforce, Demandbase, On24, or similar platforms.

Preferred Qualifications:

  • Experience in a rapidly growing technology company.
  • Familiarity with financial services clients.
What We Value

At Fenergo, we are committed to becoming global leaders in our industry. Our high-performing, collaborative team works cross-functionally to meet client needs.

  • Collaboration: Achieving our best through teamwork.
  • Outcomes: Driving success in every engagement.
  • Respect: Fostering an inclusive and belonging environment.
  • Excellence: Continuously raising the bar.
Benefits
  • Comprehensive Medical, Dental, and Vision coverage.
  • Access to continued health insurance options during transitional periods.
  • Employee Assistance Program for personal and professional support.
  • 401k program for retirement savings.
  • Life, Accident, and Disability coverage.
  • Annual company bonus based on performance.
  • 20 days of Paid Time Off for work-life balance.
  • 3 additional company closure days.
  • Extensive training programs through 'Fenergo University'.
  • Buddy system for new starters to ease onboarding.
  • Opportunity to work on innovative Fintech products.
  • Defined training and role tracking for career development.
  • Complimentary lunches in the office.
  • Work From Home setup allowance.
  • Access to Savings Accounts for financial management.
  • Competitive salary range.
Diversity, Equality, and Inclusivity

Fenergo is an equal opportunity employer, dedicated to fostering a diverse and inclusive workplace where all employees are valued and respected. We do not discriminate based on any characteristic protected by law and strive to provide equal opportunities for career development and advancement.