Cloud Product Marketing Specialist

2 weeks ago

Santa Clara, California, United States AmazonWebServices Full time

Amazon Web Services (AWS) stands as the leading and most widely utilized cloud platform globally, providing an extensive array of over 200 fully functional services from data centers around the world.

With millions of clients—including rapidly growing startups, major corporations, and prominent government entities—leveraging AWS to reduce expenses, enhance agility, and accelerate innovation.

The Product Marketing team is tasked with crafting clear, highly distinct, and persuasive positioning and messaging for AWS and its offerings. We narrate the most significant and intriguing stories of AWS to inform customers about the possibilities available when utilizing AWS.

As a Product Marketing Manager focused on Amazon Serverless and Kubernetes – Developer Experience, you will have the chance to define and lead the marketing and go-to-market strategy for industry-leading services such as AWS Lambda, Amazon Elastic Container Service (ECS), Amazon Elastic Kubernetes Service (EKS), AWS Fargate, AWS Step Functions, and Amazon EventBridge.

Your role will involve creating engaging content to assist customers, particularly developers, in understanding their use cases and value propositions, while also designing effective marketing programs to enhance awareness, developer engagement, service adoption, and retention.

Key Responsibilities:

  • Lead the formulation and implementation of marketing strategies, messaging, content, campaigns, and thought leadership for AWS's modern computing services in Serverless and Container.
  • Collaborate with engineering teams to translate key functionalities and benefits into product marketing messages.
  • Develop and craft compelling, audience-specific messages, content, and tools (such as presentations, whitepapers, infographics, webinars, customer success stories, product videos, and how-to guides).
  • Coordinate with various service and cross-functional AWS teams to create and execute joint messaging, content, campaigns, and events.
  • Design and implement innovative product marketing initiatives that effectively reach target audiences.
  • Manage website and social media content.
  • Work collaboratively across AWS with groups such as engineering, digital marketing, sales, business development, and evangelists to achieve business objectives.
  • Oversee service and feature launches as applicable, driving awareness and adoption of new releases.

A Day in the Life: The product marketing team focuses on developing compelling positioning and marketing content to support product launches and campaigns that drive awareness and adoption of cloud computing services. We are proactive in creating outstanding marketing assets (including websites, videos, success stories, blogs, presentations, and sales enablement tools). Our collaborative environment allows us to support one another during busy periods, helping us manage time and prioritize effectively to deliver high-quality results.

About the Team: The AWS Sales, Marketing, and Global Services (SMGS) team is responsible for driving revenue, adoption, and growth from the largest and fastest-growing small- and mid-market accounts to enterprise-level customers, including those in the public sector.

Diverse Experiences: AWS values diverse experiences. We encourage candidates to apply even if they do not meet all qualifications and skills listed in the job description. Whether your career is just beginning, has not followed a traditional path, or includes alternative experiences, we welcome your application.

Why AWS? Amazon Web Services (AWS) is the most comprehensive and widely adopted cloud platform. We pioneered cloud computing and continue to innovate, which is why customers ranging from successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture: At AWS, we foster a culture of learning and curiosity. Our employee-led affinity groups promote inclusion and empower us to take pride in our differences. Ongoing events and learning experiences, such as our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to embrace our uniqueness.

Mentorship & Career Growth: We are committed to continuously raising our performance standards as we strive to become Earth's Best Employer. You will find abundant knowledge-sharing, mentorship, and other career-advancing resources to help you develop into a well-rounded professional.

Work/Life Balance: We value work-life harmony. Achieving success at work should not come at the expense of personal sacrifices, which is why we promote flexibility as part of our working culture. When we feel supported both in the workplace and at home, there is nothing we cannot achieve in the cloud.

Basic Qualifications:

  • 4+ years of professional non-internship marketing experience.
  • Experience in partnership and product marketing.
  • Experience using data and metrics to measure impact and identify improvements.
  • Experience or background in software, SaaS, or DevOps, or 2+ years of post-MBA management consulting experience.

Preferred Qualifications:

  • Experience presenting ideas to various organizational levels to gain support for initiatives.
  • Experience owning and driving large-scale cross-functional programs.
  • Proficiency with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • MBA with a Bachelor or Master's Degree in STEM.

Amazon is committed to a diverse and inclusive workplace and is an equal opportunity employer.

For individuals with disabilities who would like to request an accommodation, please visit our website for more information.

The compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on various factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company, and depending on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

This position will remain posted until filled. Applicants should apply via our internal or external career site.

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