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Senior Product Marketing Strategist

2 months ago


Santa Clara, California, United States Highway9 Networks Full time
Product Marketing Strategist at Highway 9 Networks

Are you an innovative product marketing strategist with a passion for shaping narratives around advanced technology? Highway 9 Networks is at the forefront of transforming enterprise mobility through our state-of-the-art Highway 9 Mobile Cloud, delivering AI-enhanced solutions and seamless mobile data accessibility.

We are looking for a skilled professional to spearhead the positioning and messaging of the Highway 9 Mobile Cloud at both the platform and solution levels, equipping our sales and channel partners for effective execution. The ideal candidate will demonstrate exceptional communication abilities across various formats and possess a proven history in marketing technology products and solutions.

Collaboration is essential in this position, as you will engage closely with Sales, Engineering, Corporate Marketing, and other stakeholders. Your talent for creating captivating customer-facing materials, ranging from presentations to articles, will be crucial to your success.

Key Responsibilities

  • Analyze market trends and data to strategically position the Highway 9 Mobile Cloud and emphasize its distinctive features
  • Assess customer personas, purchasing criteria, and competitive landscape to refine messaging
  • Develop unique product positioning to differentiate in the marketplace
  • Formulate go-to-market strategies in partnership with Sales and collaborators
  • Equip sales teams with persuasive sales tools and value propositions
  • Oversee product launches and work cross-functionally for successful execution
  • Create various product collateral for sales enablement and demand generation
  • Engage with sales, channels, and customers through diverse channels to stimulate interest and lead generation

Qualifications

  • Demonstrated experience in product marketing, ideally within enterprise technology
  • Strong collaborative and interpersonal skills for effective teamwork
  • Understanding of enterprise networking and infrastructure
  • Exceptional communication, analytical, and organizational capabilities
  • BA/BS degree in Marketing or Engineering required; MBA is advantageous
  • 5+ years of product marketing experience, including market analysis

Compensation and Benefits

Highway 9 Networks provides a competitive salary and comprehensive benefits package, including health, dental, and vision insurance, a 401(k) plan, and paid time off. We are dedicated to fostering diversity and ensuring equal opportunity.