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Senior Product Marketing Strategist

2 months ago

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Job Overview

Position: Senior Product Marketing Manager, Software Firewalls


Responsibilities:

As a Senior Product Marketing Manager for Software Firewalls at Saicon Consultants, Inc., you will serve as the primary advocate and market strategist for our Cloud Network Security offerings.

Our ML-Powered Firewalls have maintained a leadership position for over a decade. In this role, you will collaborate closely with product management, marketing teams, and various stakeholders to define and implement the positioning, messaging, and promotional strategies for our Cloud Network Security products.

Your key responsibilities will include:

  • Crafting narratives and materials that effectively communicate the value of Software Firewalls, translating technical features into compelling messages that resonate with our target audience.
  • Developing impactful marketing content such as datasheets, whitepapers, blogs, and presentations.
  • Defining and executing go-to-market strategies for new product launches and marketing campaigns in collaboration with cross-functional teams.

Your Contribution:

You will partner with Product Management to establish a unified market and product vision, value proposition, and messaging that aligns with our target buyer personas, forming the foundation for all marketing initiatives.

As the primary thought leader for the products you support, you will engage in external speaking opportunities and content creation.

Your ability to distill complex product capabilities into clear and engaging messages will be crucial in your role.

You will also play a vital role in developing powerful marketing materials and educating our Sales, GTM, and field marketing teams on the customer and business value of our products.


Qualifications:

We are looking for candidates with:

  • A minimum of 6 years of experience in product marketing, with a preference for those with a background in cybersecurity and cloud networking.
  • Experience in leading comprehensive product launches and releases, from messaging and content creation to tracking progress and evaluating outcomes.
  • Exceptional written and verbal communication skills, including experience in developing webinars and delivering presentations.

We value candidates who demonstrate a commitment to continuous learning and professional development.