Digital Marketing Director
5 days ago
We are seeking a highly skilled and experienced Digital Marketing Director to join our team at the Wisconsin Economic Development Corporation. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and achieves our organizational goals.
Key Responsibilities- Develop and Execute Digital Marketing Strategy
Develop and execute a digital marketing strategy that aligns with our business objectives and drives engagement with our target audience.
Lead Digital Marketing TeamLead and manage a team of digital marketing professionals to ensure the successful execution of our digital marketing campaigns.
Drive Digital TransformationDrive digital transformation across the organization by identifying opportunities to leverage digital marketing channels and technologies to improve business outcomes.
Measure and Optimize PerformanceMeasure and optimize the performance of our digital marketing campaigns to ensure maximum ROI and continuous improvement.
Stay Up-to-Date with Industry TrendsStay up-to-date with the latest digital marketing trends, technologies, and best practices to ensure our digital marketing strategy remains competitive and effective.
Requirements- 10+ Years of Digital Marketing Experience
Minimum 10 years of experience in digital marketing, with a proven track record of developing and executing successful digital marketing strategies.
Strong Leadership SkillsStrong leadership skills, with the ability to lead and manage a team of digital marketing professionals.
Deep Knowledge of Digital Marketing ChannelsDeep knowledge of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
Experience with Digital Marketing ToolsExperience with digital marketing tools, including marketing automation platforms, customer relationship management (CRM) systems, and analytics software.
Strong Analytical and Problem-Solving SkillsStrong analytical and problem-solving skills, with the ability to measure and optimize the performance of digital marketing campaigns.
What We Offer- Competitive Salary and Benefits
A competitive salary and benefits package, including health insurance, retirement savings plan, and paid time off.
Opportunities for Professional GrowthOpportunities for professional growth and development, including training and education programs, mentorship, and career advancement opportunities.
Collaborative and Dynamic Work EnvironmentA collaborative and dynamic work environment, with a team of experienced professionals who are passionate about digital marketing and committed to excellence.
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