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Marketing Communications Coordinator

2 months ago

Madison, Wisconsin, United States DOUGLAS STEWART CO INC Full time
Job Overview

Location
Hybrid

Compensation
$48,000 - $50,000 Salary

Position Summary:

The Marketing Communications Coordinator is responsible for strategizing and executing marketing and communication initiatives in collaboration with the Product Management and Sales teams. This role demands exceptional writing, editing, and proofreading abilities. The individual will transform advertising and promotional concepts into actionable projects, working closely with Graphic Designers to produce marketing materials, presentation slides, white papers, infographics, industry analysis, programmatic marketing, email campaigns, and sales support materials.

Key Responsibilities:
  • Creating comprehensive marketing strategies for diverse projects, including market analysis, advertising, direct mail, email marketing, sales support, social media outreach, webinars, and trade exhibitions.
  • Collaborating independently or as part of a team to identify, assess, and propose marketing opportunities aligned with specified objectives.
  • Composing articles for company publications and reviewing marketing materials to ensure the accuracy of all communications across print and digital platforms.
  • Partnering with Graphic Designers to develop and implement marketing initiatives.
  • Estimating project costs and recommending efficient production methods.
  • Ensuring corporate branding is consistently applied in all communications and executing projects that enhance the company's image and product offerings through press releases, corporate advertising, and the company website.
  • Contributing positively to the success of clients, teams, and colleagues, engaging in strategic planning, maintaining regular communication regarding productivity, and fulfilling additional responsibilities as needed.
  • Performing other related duties as assigned.
Qualifications:

Education and Experience:
  • At least 3 years of experience in Marketing.
  • Proficient in managing, prioritizing, and organizing multiple tasks in a dynamic environment.
  • Outstanding written communication skills, including editing and proofreading expertise.
  • Familiarity with Microsoft Office Suite, including Word, Excel, Outlook, and PowerPoint, as well as presentation tools like Keynote and Prezi.
  • Ability to work autonomously under tight deadlines with minimal supervision.
  • Knowledge of educational technology and the education sector.
  • Strong interpersonal and management skills to engage effectively with staff, colleagues, cross-functional teams, and external partners.
  • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent experience.
Personal Attributes:
  • Adaptable: Demonstrates flexibility and the ability to work constructively amidst continuous change and uncertainty.
  • Proactive: Takes initiative in identifying opportunities and addressing challenges effectively.
  • Interpersonal: Exhibits high-level interpersonal skills and a professional demeanor, capable of building productive relationships with clients, peers, and management.
  • Organized: Skilled in managing multiple priorities efficiently.
Physical Requirements:
  • Ability to move throughout the office to access necessary resources.
  • Regularly operates a computer and other office equipment.
  • Must be able to remain stationary for approximately 50% of the workday.
  • Effective verbal and written communication skills are essential for interaction with employees, management, vendors, and customers.