Senior Leader of Genetic Identity Market Segment

2 months ago

Madison, Wisconsin, United States Promega Corporation Full time

Job Summary:

The Director of Global Marketing and Business Development will provide leadership and direction for the corporation's global marketing, direct sales, business development, legal strategies, fiscal management, and strategic planning in the Genetic Identity market segment. This role will oversee the management of existing and new relationships with key global industry leadership, both public and private sectors, and translate networked relationships into business opportunities.

Key Responsibilities:

  • Develop, plan, monitor, communicate, and implement worldwide business growth strategies (short and long-term) with clearly defined goals, objectives, critical success factors, timelines, budgets, and action items.
  • Successfully deploy strategic and tactical global marketing plans for the genetic identity customer segment, leading operational activities including forecasts, budgets, market research, situation analysis, product portfolio management, product positioning, and elements of the marketing mix (product, price, promotion, and distribution) to create a competitive advantage.
  • Implement strategic collaborations, product acquisitions, and/or joint business activities to achieve revenue targets and execute business and marketing strategies.
  • Oversee the management of existing and new relationships with key global industry leadership, both public and private sectors, and translate networked relationships into business opportunities.
  • Participate in developing and implementing legal strategies and tactics to maximize the business segment's strategic partnerships, revenue opportunities, competitive position, or customer interaction, including intellectual property portfolio, disputes, contracts, and legal agreements.
  • Work with branches and sales management to maximize revenue and execute marketing and sales strategies, considering all buyer preference channels and adjusting marketing tactics based on distribution channel performance.
  • Utilize best-in-class digital marketing tactics to create market awareness of Promega forensic offerings, determining which activities can be marketing lead and working closely with marketing services, and which activities should be sales led and working in close coordination with the branches.
  • Partner with R&D management to provide market-driven input (revenue potential and market characteristics) for product development strategies, coordinate with R&D management at a strategic level to prioritize products under development, and manage product commercialization issues.
  • Partner with Technology/Product Portfolio management teams to provide market-driven input (revenue potential and market characteristics) for product development strategies and strategic prioritization of products under development, manage product commercialization issues, and communicate the business segment's financial contributions for executive-level planning and review.
  • Measure business performance against expectations, report on results, and adjust strategies and tactics to accomplish business goals.
  • Establish and oversee professional, trained, and motivated staff through effective implementation of plans, delegation, performance, and career development programs.
  • Manage performance of direct reports and cross-functional assigned team members to ensure accurate, timely, and complete execution of strategies and tactical plans.
  • Employ experience and knowledge to grow revenue and improve processes in areas outside of direct responsibility, with particular emphasis on the marketing and business development functions in the organization.
  • Travel worldwide to obtain direct knowledge of internal and external opportunities and challenges.
  • Demonstrate inclusion through their own words and actions and be accountable for a safe workspace, acting with kindness, curiosity, and respect for others.
  • Embracing and being open to incorporating Promega's 6 Emotional & Social Intelligence (ESI) core principles in daily work.
  • Understand and comply with ethical, legal, and regulatory requirements applicable to our business.

Requirements:

  • MBA or equivalent required; undergraduate degree in life science or forensics with 10 years or more of work-related experience and understanding of forensic implications of the business.
  • Years of leadership or management experience.
  • Proven entrepreneurial experience developing new business opportunities, new technologies, or products and managing a business through various stages of growth.
  • Two or more years' experience in Business Development activities, including identification of opportunity, development of term sheet, executing negotiated agreements.
  • In-depth understanding of the marketing functions, including strategic and tactical marketing, marketing communications, market research, product management, distribution channels, competitive intelligence, and customer relationship management.
  • Demonstrated ability to successfully synthesize and implement strategic business and marketing plans to various complexities of product portfolios.
  • Good knowledge of existing and emerging distribution channels and how to employ them for competitive advantage.
  • Exceptional public speaking skills needed to represent the corporation at external meetings, conferences, and organizations, able to present high-level information for multiple audiences based on analysis and facts.
  • Executes sound judgment, analyzes issues, thinks strategically, creatively, and uses innovative ideas, demonstrates exceptional problem-solving, decision-making, conflict management, change management, and negotiating skills.
  • Effectively develops trust, respect, and cooperation across all areas of the organization and staff levels, ability to measure organizational effectiveness, manage career development, create, and manage cross-functional teams.

Preferred Qualifications:

  • MBA specialization in marketing management.
  • Prior experience in direct sales or sales management.
  • Prior business experience in sales, marketing, or operations, employing DNA analysis in forensic and/or paternity markets.
  • Can identify decision makers and decision-making process in the U.S. and/or European government grant process, validation, and approval process for new technologies applicable to forensic and paternity market segments.
  • Knowledge of the current technologies (STRs, DNA sequencing, sample storage, and preparation) used in U.S. and/or European forensic and paternity market segments.

Physical Demands:

  • Ability to use computer/Microsoft Office Applications.
  • Ability to travel domestically and internationally up to 33% of the time.

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