Strategic Business Development Manager

6 days ago


Portland, Oregon, United States Holman Inc Full time
About the Role

We are seeking a highly skilled Marketing Account Executive to join our team at Holman Inc. As a key member of our marketing team, you will be responsible for supporting the Strategic Account Manager team with the planning and maintenance of business accounts.

Key Responsibilities
  • Directly support the Strategic Account Manager team with the planning and maintenance of business accounts, including owning individual accounts as a path to develop additional account management responsibilities.
  • Work directly with Holman businesses to execute against marketing plans in collaboration with central marketing team members, acting as a liaison between the business and internal and external resources to ensure timely execution.
  • Create and manage campaign calendars to align with strategic initiatives, including targeting, messaging, scheduling, and creative.
  • Collaborate with campaign specialists to monitor campaigns, interpret results, and suggest optimizations to corresponding Strategic Account Manager.
  • Conduct competitive and industry research to leverage insights to enhance campaigns.
  • Host regular meetings to communicate updates and recommendations to Strategic Account Managers and Marketing leadership.
  • Build strong relationships with company leadership and departmental key players, including corporate leadership, business leaders, and department managers. Travel to Holman businesses when appropriate.
  • Work with Digital team to develop reports and visualizations for Strategic Account Manager to track key performance metrics (KPIs).
  • Support synergy and connectivity between Holman central services and assigned business units to ensure that campaigns are successful and optimized all the way through the funnel.
  • Identify best practices and scale successful programs.
  • Perform all other duties and special projects as assigned.
Requirements
  • Four-year college degree, preferably in a marketing-related program.
  • 3+ years' experience in marketing.
  • 3+ years' experience in a consulting, sales, or account management capacity.


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