Product Marketing Expert

2 weeks ago


Los Angeles, California, United States Swipe Say Easy Full time

Position Overview:

As a Product Marketing Expert at Swipe Say Easy, you will play a pivotal role in articulating the narrative of our offerings. Your primary responsibility will be to champion a specific suite of features and communicate their advantages effectively. You will also be tasked with developing the strategy for messaging and marketing initiatives for upcoming product launches.

Key Responsibilities:

  • Collaborate with the product team to inform both internal and external audiences about our product features and their advantages. Develop product-related content such as sales enablement materials, case studies, promotional videos, website content, blog entries, and responses on forums to showcase the benefits of our products.
  • Support sales team members during prospect calls when necessary, providing in-depth insights into the product.
  • Deliver presentations and talks, both internally and externally, to effectively convey the narrative of our offerings.
  • Analyze and enhance the buyer's journey in relation to the adoption and utilization of product features.

Qualifications:

  • Bachelor's degree or equivalent professional experience.
  • Previous experience in digital marketing, product marketing, or product management.
  • Strong written and verbal communication skills are essential, as this role involves significant writing and presenting. Familiarity with content management systems is expected, including the ability to create product pages, optimize conversion paths, and implement dynamic calls-to-action tailored to different buyer stages.
  • Enjoy working collaboratively across teams.

This position requires cross-functional collaboration to bring our products to life. You will be at the heart of our organization, consistently engaging with colleagues and potential clients.



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